U.S. companies are expected to spend more than $37 billion dollars on social media promotion annually each year by 2020, representing 24% of the economy’s total digital advertising spend. It’s an astounding number, given that the vast majority of social media managers charged with getting customers to click on posts and through to their websites operate with little strategy beyond what we call “spray and pray,” an approach that litters social media with firm generated content in the hopes that one or more of those posts draw in customers.
A Study Shows the Best Times of Day to Post to Social Media
Knowing when to post what types of content can increase click-through rates and, by extension, digital advertising profits.
September 12, 2018
Summary.
Social media managers at publishing companies rely largely on gut-instincts and rules-of-thumb when it comes to deciding when to post what content to push on social, when, and how to boost it. There is a better way. A study on the social media posts of major news organizations shows that successful posts follow certain rules of biology, capitalizing on the hours when the majority of the audience has the highest and strongest amount of working memory available. With these lessons, the authors provide a new framework that they say can help publishers boost revenue from social media by eight percent without increasing budget at all.