Wed.Jun 21, 2023

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Who to Satisfy? Differentiate Buyers, Users, and Customers for Effective Product Decisions

Johanna Rothman

In product development, we often use the words, “user” and “customer” interchangeably. But they mean different things depending on the type of product you create. I wonder if it’s time to stop talking about “customers” altogether. It's time to clarify who we want to satisfy, so we can make better product decisions. Here are my definitions: Buyers have the money to make a purchase decision for a product.

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How AI Can Help Stressed-Out Managers Be Better Coaches

Harvard Business

The expectations placed on managers to assess and guide their employees’ performance have increased, a trend amplified by generational shifts and remote work. Employees want frequent, personalized, one-on-one coaching, but managers are constrained by their already heavy burdens. New AI tools show promise to improve the efficiency and effectiveness of managerial coaching — but first, common sources of fear and mistrust must be overcome.

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Musings on Goethe Quote

The Consultants Peer Group

What are the meanings of von Goethe quote, "When we treat people merely as they are, they will remain as they are. When we treat them as if they were what they should be, they will become what they should be." What say you? How do you treat others? Von Goethe's quote is a powerful reminder of the impact that our expectations and treatment of others can have on their development and growth.

Tools 52
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Where Religious Identity Fits into Your DEI Strategy

Harvard Business

Companies generally avoid acknowledging religious differences at work because they fear doing so creates legal risk. This is short-sighted. People’s religious identity is a form of diversity, so religion must be part of any company’s DEI strategy. These seven best practices will help companies embrace religious diversity.

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PowerPoint Best Practices for Creating Stellar Presentations

Mastering data visualization in PowerPoint will help accelerate your career because it positions you as someone who can present data that drives business decisions forward. think-cell's PowerPoint Best Practices eBook was created specifically for professionals aiming to master the art and science of data-driven storytelling. What’s inside: Practical Insights: Uncover valuable tips for crafting engaging and persuasive presentations.

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Moving Into US Market: Why Local Expertise is Essential

Business Consulting Agency

Expanding retail sales into the US market is a coveted opportunity for businesses seeking growth and increased market reach. However, it is also a complex undertaking that requires a deep understanding of the US business landscape, consumer behavior, and regulatory requirements. This is where working with local professionals through US market entry consulting services becomes a smart business decision.

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Stale Content: Are You Driving Your Clients Away?

Chad Barr

When was the last time you posted fresh content on your website? Too often, I come across websites that allow their content to grow outdated and stale. This projects an image of stagnation, a lack of innovation, and, most detrimentally, a perceived indifference towards their clients. Let’s explore why owners and corporations allow their content to become stale.

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Global Growth Needs a Local Approach

Harvard Business

How Uber adjusted its strategies to meet the specific challenges posed by competitors and regulators in six global markets.

Meeting 56
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Project management

Seth Godin Blog

A project is a promise. It’s about coordinating unknowable future events to deliver something of value. Showing up on time for a meeting is a project (airlines! traffic! weather!) and so is building a skyscraper. That next podcast you’re going to publish is a project, and so is cooking dinner for guests. There’s always uncertainty because we’re dancing with the future, with random events and often, with other people.

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Succeeding as a First-Time Manager

Harvard Business

Three women who’ve recently moved into management speak candidly about learning how to lead.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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How to Improve Operational Efficiency in Project-Based Organizations

Epicflow

In the present-day turbulent economic situation, cost optimization has become one of the top priorities for business organizations. Among other things, this can be achieved by improving a company’s operational efficiency. What is it exactly, and why is it so important to improve it? How is it possible to increase operational efficiency in project-based organizations?