article thumbnail

Essential Consultant Website Pages Part 4: Case Studies That Win

Tsavo Neal

Unless your case studies show your potential clients that you’re capable of solving their problem, they are nothing but wasted space on your website. Your website’s copy certainly helps — but case studies provide an extra layer of credibility. Winning New Clients Through Your Case Studies.

article thumbnail

Consulting Website Design 014: McKinsey pt. 2 [VIDEO]

Tsavo Neal

And unlike most consulting website services pages, they’re talking to you and demonstrate their case studies instead of a laundry-list of generic services. 2 [VIDEO] appeared first on Tsavo Neal. It’s a really, really nice services page that’s connected to some of their thought-leadership. Action step.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Write a White Paper That Wins Consulting Projects, with Gordon Graham: Podcast #4

Consulting Success

His career path took him from software company technical writing and journalism to a marketing executive in a software company before becoming an independent copywriter who specializes in white papers and case studies. Case studies and numbered lists are two of the powerful tools that white papers must contain.

How To 208
article thumbnail

Top 10 Reasons your Sales Reps Struggle with Social Selling

LSA Global

High performing B2B social sellers build relationships on digital platforms and turn online connections into offline sales conversations and long-term customer relationships. LinkedIn’s recent State of Sales report found that 62% of B2B decision makers look for an informative LinkedIn profile when considering talking with a sales rep.

Sales 36
article thumbnail

30 Best Consultant Websites & Why They Have Them (2022)

Tsavo Neal

For me, I can pick up the phone and my sales process from that point onwards is about qualification and some negotiation, but you’ve got to start with lead generation. My site has a lot of videos. In fact, my website is my secret 24/7 sales agent. Nigel Green – Sales Consultant Writing is a window to the mind.

article thumbnail

Case Study: Should You Adjust Your Business Model for a Major Customer?

Harvard Business

Editor’s Note: This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers. The year before, prompted by all this, Lumiscape’s leadership had decided to pivot from a sales model to a subscription model. Let’s do a video call.

article thumbnail

Are referrals worth the effort?

Kai Davis

I don’t know about you, but every time I load up a sales page for a course on lead generation for freelancers/consultants, they start slamming referrals in the first few paragraphs. follow-up on that proposal, publish a new case study, outreach to 10 prospects). Is it that referrals are a terrible option for getting leads?

System 52