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Why you’re not getting any clients from your consulting website

Tsavo Neal

“Why am I not getting any clients through my consulting website?”. In this article, I’ll take you through the exact questions — and steps — I would ask a consultant whose befuddled why they aren’t getting any clients with their website. As a consultant, your website has a purpose — to make you more money.

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Social Proof: How To Get It And Use It On Your Consulting Website

Tsavo Neal

Consulting is a relationship business — and technology has changed the way we start and develop relationships. Instead of creating a “testimonials” page, sprinkle your testimonials throughout your consulting website. Social proof is one of the most critical elements of marketing and sales. Content social proof.

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Are referrals worth the effort?

Kai Davis

I don’t know about you, but every time I load up a sales page for a course on lead generation for freelancers/consultants, they start slamming referrals in the first few paragraphs. follow-up on that proposal, publish a new case study, outreach to 10 prospects).

System 52
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Make Social Media Your Secret Weapon: 4 Tips to Develop Your Personal Brand Online

Comatch

In the past, sales representatives played a central role in providing information and building relationships with buyers. According to research from Gartner , B2B buyers only spend 17% of their time meeting with sales representatives when considering a purchase.

Media 52
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Essential Consultant Website Pages Part 1: Perfecting Your Home Page

Tsavo Neal

When you’re creating a website for your consulting business, what pages should you include? Should you copy what every other consultant does, or is there a better way? These are all tough questions you must answer when creating your consulting website. How to Build an Intriguing Consultant Homepage.

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Perspectives on “The 24-Hour Customer” (Strategy, Marketing, and Innovation Book) in Context of Marketing Segmentation

Steve Shu Consulting

It is sure to become a definitive source for professionals with respect to time-strategies, very current company examples and case studies, and timeless treatment of a marketing segmentation area that has not been comprehensively addressed before. Update (6/30/2010): Catchy teaser video on Time-onomics just released.

Marketing 256
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20 Ways to Make Your Marketing More Likable

The Fearless Marketer

Include dynamic testimonials and case studies. Offer a complimentary initial consultation. Use this as a simple checklist when creating any marketing message, whether it’s a web page, a sales letter, an email, a presentation or a video. Be believable and credible without any hype. Likable or unlikable?