Case Study: Should an Algorithm Tell You Who to Promote?
Harvard Business
FEBRUARY 28, 2018
As a VP of sales and marketing for Becker-Birnbaum International, a global consumer products company, Aliyah knew she needed a talented marketing director to support her division’s portfolio of 34 products. Meeting Ed Yu. Aliyah Jones was having trouble paying attention to the farewell toasts. “No problem,” she said.
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