Consulting Success

JULY 24, 2017

Set yourself apart in the consulting business by highlighting your specialty through customer stories and white papers. Description: There are few people that can consider themselves as great an expert on white papers as Gordon Graham. He’s interviewed over 200 C-level executives and written over 170 white papers.

How To 224

How To Consulting Case Study Case Studies 224

Harvard Business

FEBRUARY 28, 2018

As a VP of sales and marketing for Becker-Birnbaum International, a global consumer products company, Aliyah knew she needed a talented marketing director to support her division’s portfolio of 34 products. He also asked about the new subscription program, referencing a recent white paper on trends in subscription business models.

Case Study 38

Case Study Case Studies Study Case Interview 38

Tsavo Neal

OCTOBER 2, 2020

Case studies and thought-leadership are the perfect way to show them that you’re the one who can help them achieved that desired future. Case studies tell stories of how you’ve helped businesses like theirs. Thought-leadership (articles, essays, white papers, research, courses, etc) demonstrate your expertise.

Case Study 60

Case Study Case Studies Resumes Study 60

Tsavo Neal

JANUARY 25, 2018

Publishing a white paper. Case studies. Publishing a White Paper. A white paper is a report given on a topic in your industry. White Papers are a great lead magnet because they position you as a trusted advisor to your prospect. Writing for a trade publication. Guest posting.

Consulting 68

Consulting Advertising Case Interview Conference 68

Tsavo Neal

APRIL 27, 2017

So, I beg you, don’t design your own sales materials. Many sales are won and lost by simply by how you graphically represent yourself.” A professional design makes reading all of your content — publications, posts, case studies, etc — easier to read and more enjoyable. Source: Media Post.

B2B 60

B2B Marketing Consulting Advertising 60

1 to 1

MAY 7, 2013

Sales Effectiveness. Webinars & White Papers. White Papers. 1to1 Case in Point. Sales Effectiveness. Sales & Marketing Effectiveness. In many cases, such as the example of the husband chair, its about anticipating a customers needs and simply doing the right thing. White Papers.

Media 51

Media Airlines Case Interview Trends 51

1 to 1

MAY 5, 2013

Sales Effectiveness. Webinars & White Papers. White Papers. 1to1 Case in Point. Sales Effectiveness. Sales & Marketing Effectiveness. Webinars & White Papers. White Papers. 1to1 Case in Point. Sales Effectiveness. Customer Service. Customer Strategy.

Analysis 42

Analysis Data Sports Media 42