Remove Case Studies Remove Meeting Remove Sales
article thumbnail

One of the Best Ways to Market Yourself as a New Consultant

Steve Shu Consulting

This type of marketing can be viewed through the lens of “networking by helping someone” (in contrast to networking and just meeting lots of people). Once you have successful clients, you can then refer to the general experiences as case studies (often anonymized, but not always). It is the idea of helping before selling.

Marketing 150
article thumbnail

How to Improve Your Sales Skills, Even If You’re Not a Salesperson

Harvard Business

So how can you improve your sales skills, especially if you don’t pitch people often? And what should you do if you lose a sale? “Many of them tell me that sales is something they never want to do in their careers.” ” And yet, he says, “Sales is the most fundamental skill.”

Sales 78
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Building a Sustainability Business Framework

Brimstone Consulting

CASE STUDY. Using diagnostic protocols, Brimstone interviewed various leaders throughout the organization, from plant managers to European sales leaders to the senior leadership team. Download Case Study. How a Sustainability Business Framework Aligned the Leadership Team and Accelerated Progress.

article thumbnail

How to Write a Great Sales Letter

The Fearless Marketer

Getting a meeting and initial conversation with your prospective client. Directing your prospect to online information about your services (what I call a Sales Letter). But the most neglected part of this process is that durn* sales letter. Why a sales letter is absolutely essential. Let me count the reasons….

Sales 63
article thumbnail

Case Study: Should an Algorithm Tell You Who to Promote?

Harvard Business

As a VP of sales and marketing for Becker-Birnbaum International, a global consumer products company, Aliyah knew she needed a talented marketing director to support her division’s portfolio of 34 products. Meeting Ed Yu. Aliyah Jones was having trouble paying attention to the farewell toasts. “No problem,” she said.

article thumbnail

Case Study: Follow Dubious Orders or Speak Up?

Harvard Business

Editor's Note This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers. Thank you so much for meeting me on the weekend.” Moon’s team, but there had been complications with her visa. “Not yet.

article thumbnail

Case Study: Should a Direct-to-Consumer Company Start Selling on Amazon?

Harvard Business

Editor's Note This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers. Gideon Bear, the sales manager, tended to favor aggressive approaches. In the meetings with Gideon it feels like you’ve been holding something back.