Harvard Business
MARCH 14, 2018
The cartoon of business-to-business (B2B) buyers depicts gray-haired executives and purchasing agents in meetings, on the phone and lunching with their vendors. But along with fax machines and long golf games, these features of B2B life have all but disappeared due to the astonishing change in technology over the past two decades.
Comatch
APRIL 3, 2023
1) Identify an appropriate platform Social media has revolutionized the way B2B buyers navigate their purchasing journey. According to research from Gartner , B2B buyers only spend 17% of their time meeting with sales representatives when considering a purchase. A smart content strategy purposefully attracts your ideal customers.
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Business Consulting Agency
JANUARY 21, 2024
A case study by Demand Gen Report found that businesses with effective lead nurturing strategies experience a 45% increase in lead generation ROI. Enhanced Brand Visibility: A study by Forbes revealed that consistent brand presentation across all platforms increases revenue by up to 23%.
Tom Spencer
NOVEMBER 19, 2021
Business development consultants engage in ‘prospecting’ which involves searching for potential customers who are likely to be a good fit for the product or service being offered. We prefer your competitor’s product. A recent case study involved Shake Shack, a New York based fast food chain, wanting to build the “Shack of the Future”.
LSA Global
APRIL 10, 2020
We define B2B social selling as the ongoing process of leveraging digital channels to find, engage, and connect with ideal target clients. High performing B2B social sellers build relationships on digital platforms and turn online connections into offline sales conversations and long-term customer relationships. 80% more productive.
Harvard Business
JUNE 7, 2016
Case Study #1: Focus on the opportunity and set small, achievable goals. Alex Mohler admits that when he first started as director of client services at Crubiq, a B2B sales company based in Raleigh, North Carolina, he felt like a fish out of water. Case Study #2: Emulate successful role models and exhibit strong body language.
Tsavo Neal
APRIL 27, 2017
A professional design makes reading all of your content — publications, posts, case studies, etc — easier to read and more enjoyable. 52% of B2B buyers say the expect half of their purchases to be made online by 2018. Source: Small Business B2B Call to Action Study. Source: The Future of Commerce.
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