B2B Case Studies Marketing Productivity 
Business Consulting Agency
JANUARY 21, 2024
In the ever-evolving landscape of business, effective marketing plays a pivotal role in driving success. However, many entrepreneurs and companies find themselves grappling with poor marketing results and a lack of return on investment (ROI). The impact of marketing consulting services on ROI are hard to ignore.
Comatch
APRIL 3, 2023
1) Identify an appropriate platform Social media has revolutionized the way B2B buyers navigate their purchasing journey. According to research from Gartner , B2B buyers only spend 17% of their time meeting with sales representatives when considering a purchase. A smart content strategy purposefully attracts your ideal customers.
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Harvard Business
MARCH 14, 2018
The cartoon of business-to-business (B2B) buyers depicts gray-haired executives and purchasing agents in meetings, on the phone and lunching with their vendors. But along with fax machines and long golf games, these features of B2B life have all but disappeared due to the astonishing change in technology over the past two decades.
Tom Spencer
NOVEMBER 19, 2021
Business development consultants engage in ‘prospecting’ which involves searching for potential customers who are likely to be a good fit for the product or service being offered. We prefer your competitor’s product. A recent case study involved Shake Shack, a New York based fast food chain, wanting to build the “Shack of the Future”.
LSA Global
APRIL 10, 2020
We define B2B social selling as the ongoing process of leveraging digital channels to find, engage, and connect with ideal target clients. High performing B2B social sellers build relationships on digital platforms and turn online connections into offline sales conversations and long-term customer relationships. 80% more productive.
Tsavo Neal
APRIL 27, 2017
But, how you present yourself is critical for marketing and selling your services. This is more than how you dress — it’s your office, your marketing material, your brand — and yes, your website. This article lists relevant website and digital marketing statistics for consultants. Outbound Phone Marketing.
Harvard Business
JUNE 7, 2016
Case Study #1: Focus on the opportunity and set small, achievable goals. Alex Mohler admits that when he first started as director of client services at Crubiq, a B2B sales company based in Raleigh, North Carolina, he felt like a fish out of water. Case Study #2: Emulate successful role models and exhibit strong body language.
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