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Top 10 Reasons your Sales Reps Struggle with Social Selling

LSA Global

We define B2B social selling as the ongoing process of leveraging digital channels to find, engage, and connect with ideal target clients. High performing B2B social sellers build relationships on digital platforms and turn online connections into offline sales conversations and long-term customer relationships.

Sales 36
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Make Social Media Your Secret Weapon: 4 Tips to Develop Your Personal Brand Online

Comatch

1) Identify an appropriate platform Social media has revolutionized the way B2B buyers navigate their purchasing journey. In the past, sales representatives played a central role in providing information and building relationships with buyers. LinkedIn is the number one dark social channel for professionals and B2B purchases today.

Media 52
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How Digital Natives Are Changing B2B Purchasing

Harvard Business

The cartoon of business-to-business (B2B) buyers depicts gray-haired executives and purchasing agents in meetings, on the phone and lunching with their vendors. But along with fax machines and long golf games, these features of B2B life have all but disappeared due to the astonishing change in technology over the past two decades.

B2B 28
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Impact of Marketing Consulting Services on ROI

Business Consulting Agency

The Impact of Marketing Consulting on Results and ROI Improved Lead Generation: According to a report by Marketo, companies that excel at lead nurturing generate 50% more sales-ready leads at a 33% lower cost. Digital Transformation for Growth: A tech startup struggling with digital marketing effectiveness sought the expertise of consultants.

ROI 52
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An Overview of Business Development Consulting

Tom Spencer

Business development consulting is about helping businesses grow sales and profits in order to achieve their strategic objectives. Business development consultants engage in ‘prospecting’ which involves searching for potential customers who are likely to be a good fit for the product or service being offered. Who are you?

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4 Ways to Improve Your Content Marketing

Harvard Business

Companies have hired writers and Chief Content Officers to run departments, create blogs and other materials, and, in the process, some have assured sales people that content marketing can mean the end of cold calling. Documents uploaded to DocSend’s platform include case studies, overviews and guides, e-books, and proposals.

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Inside the Minds of Your Prospects: 37 Critical Digital Marketing Statistics for Consultants

Tsavo Neal

So, I beg you, don’t design your own sales materials. Many sales are won and lost by simply by how you graphically represent yourself.” A professional design makes reading all of your content — publications, posts, case studies, etc — easier to read and more enjoyable. Source: Media Post.

B2B 60