Michael was recently featured on Your First Thousand Clients podcast, which you can listen to here: Michael Zipursky: Building a Relationship Culture, The First Part of the Success Process
In this episode of Your First Thousand Clients, you get to hear me in action — talking with Mitch as if he were one of my coaching clients.
We talk about doubling his client base, how to stop relying on referrals and word of mouth, developing his marketing edge — and much more.
These are the type of questions that have helped me help thousands of elite consultants improve their marketing, their messaging, and their pricing.
And it all started with my experience Japan, which you’ll learn about in this episode.
I take Mitch back to the humble beginnings of Consulting Success®, and how I went from running a dorm-room business in college to consulting with billion-dollar organizations.
“The first step to building the marketing engine is getting more clarity around who the ideal client is because then we can just figure out how do we target them? LinkedIn might be a way to do that. It might be as simple as you going every day by a few stores and having a quick conversation. It might be about sending something to those stores and then following up. Until we get real clarity around the ideal client, doing a bunch of marketing isn’t going to create the result that you want.”
In this episode, you’ll learn…
- How to achieve clarity in your marketing by identifying your ideal client
- How to develop a relationship culture and magnetic messaging that attracts clients
- The 4-Part Consulting Success® Process — the step-by-step system for building your consulting business
You can listen to the full episode and see the show notes here: Michael Zipursky: Building a Relationship Culture, The First Part of the Success Process