Consulting Matters

APRIL 9, 2019

I'm so glad to have you here and I'm so glad you're willing to take the time to talk to us. I really appreciate the time you're giving me to talk with you. I'm really excited about doing it. So you had a really great job and then it seems like the rug kind of got pulled out from under you. So welcome.

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Consulting Matters

AUGUST 12, 2020

Have you ever wondered. What services do I offer my consulting clients? I walk you through the general principles of what you need to include in an offer, how to position them to attract and land clients as well as how these principles uniquely apply to consulting and coaching businesses. Transcript.

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Consulting Matters

JANUARY 16, 2020

A consulting business is a "business to business" (BTB) model where you get paid to improve an organization's results. A coaching business is a "business to consumer" (BTC business) where you get paid to improve an individual's results. What is a Subcontractor? Quick Recap on the Difference Between Consultants and Coaches.

Consulting 207

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Wakeman Consulting Group: Dave's Blog

APRIL 27, 2023

Because too many marketing teams aren’t doing the necessary research to find out what alternatives the customer is considering, the value the customer needs and wants, and to get a feel for where the price really should be. Too little sales training focuses on teaching salespeople how to sell strategically.

Sales 52

Sales Training Training Marketing 52

David A Fields

FEBRUARY 11, 2015

Should I really put my IP out there where competitors could pick it up and strip away my point of difference? What advice would you give this consultant? Should you really publish your IP if competitors can see it and take it? Post your thoughts by using the ‘Leave a Comment’ box below.

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Consulting Matters

APRIL 9, 2019

I'm so glad to have you here and I'm so glad you're willing to take the time to talk to us. I really appreciate the time you're giving me to talk with you. I'm really excited about doing it. So you had a really great job and then it seems like the rug kind of got pulled out from under you. So welcome.

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Interviews How To Engineering Productivity 189

Consulting Matters

FEBRUARY 17, 2020

Do you feel overwhelmed by the issues and challenges your clients are experiencing? Do unhealthy work environments and power-over leadership practices burn you out and drain you? If so, you might be an empath. Choose a business model where you can detach emotionally from client outcomes. Because you shouldn't.

Consulting 207

Consulting Video Energy Case Interview 207

The Fearless Marketer

JANUARY 31, 2022

You know, writing good materials, getting in front of prospective clients, the selling process, etc. Those can be technically challenging, but there are endless articles, books, courses, and people who can help you with that stuff. It has to do with the mindsets, beliefs, and fears we bring to the marketing and selling process.

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Marketing Comparison Strategy Strategy 62

The Fearless Marketer

JANUARY 10, 2022

A large percentage of self-employed professionals don’t like selling. But what about it don’t they like? Can you relate to any (or all) of these? When I’ve asked self-employed professionals to tell me what the stereotypical salesperson sells, I get one answer 90% of the time: Used Cars. Heaven forbid! Introduction.

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B2B Meeting Groups Marketing 62

Tom Spencer

SEPTEMBER 15, 2023

Are you an iPhone user? If you are, then it is very probable that you also own an iPad, a MacBook, and Airpods. Do you frequently order from Amazon? If so, it is reasonable to assume that you own an Alexa homekit and a Kindle e-reader too! What does the buzzword ‘business ecosystem’ really stand for?

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Telecommunications B2B Travel Banking 88

The Fearless Marketer

OCTOBER 4, 2021

Many people think of selling as a talent you were born with. In fact, everyone was born with the talent to sell from day one. You were born to ask for what you want, even if those asks were pre-verbal and unconscious. However, over time the talent to sell, to ask for what we want, was educated out of us.

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Talent Education Marketing Video 62

Wakeman Consulting Group: Dave's Blog

MAY 21, 2023

Let’s take a quick look at some questions to ask yourself if you are thinking about your team’s strategy… Share Dave Wakeman’s Business of Value These are the kinds of questions we cover in ‘ The Whiteboard Workshop ’ and having been guiding my thinking about strategy going forward. What does success look like? What is changing?

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Strategy Strategy Strategy& Trends 59

Consulting Matters

JANUARY 8, 2018

The number one way that really smart consultants get in the way of their own success is struggling with the fear that that they don't have what it takes. But here's the thing - your clients don't care about how smart you are. Again, your clients don't care how smart you are. Do you get them?

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Consulting Matters

JANUARY 7, 2020

While these goals make sense - they are missing the heart of what it really means to be an executive advisor and what it takes to succeed in this sacred and noble role. Three Things You Need To Succeed as an Executive Advisor. They help this leader see the whole and consider the long-term implications of what they decide.

Strategy 207

Strategy Strategy Strategy& Training 207

CaseInterview.com

MAY 13, 2020

Just because everyone else is having a crisis doesn’t mean you are having one. I also think it doesn’t really matter. You see, this is the idea that so many people in the emergency responder community have been taught and led to believe. We are the ones who know what to do. It’s called “just another Tuesday.”.

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How To Sales Course Leadership 80

CaseInterview.com

APRIL 16, 2020

What are the attributes of strong leadership in a crisis? You agree to follow the leader because she clearly grasps the problem, has a well thought out plan to solve the problem, and has confidence in her ability to execute the plan. What if the leader really grasps the problem but has no idea how to solve it?

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Consulting Matters

FEBRUARY 13, 2020

This is what I want to start to unpack for you in this article. What you do isn't the same as your methodologies or tools. It's in how you use your tools that matters. We care about how what he does with those tools to build something of beauty and usefulness. Unable to quantify our value. We are not Disney.

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Methodologies How To Tools Case Interview 207

Consulting Matters

JANUARY 13, 2020

Three Things You Need for Long-Term Success. If you want to grow your own consulting or coaching business, there are three things you need if it's going to be set up for long-term success: 1. What Purpose-Driven Professionals Also Need. Because they have already achieved success - they are looking now for significance.

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Consulting Matters

FEBRUARY 11, 2020

If you really want to make money and a difference as a consultant or coach, you can't get there by being nice. You have to be good. A "nice" consultant or coach delivers what a client asks for. And certainly doesn't push a client to pay them what they are worth. Or you can focus on being good.

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Consulting Leadership Case Interview Ethics 207

The Fearless Marketer

JUNE 22, 2020

What, pray tell, inspired me to write an article about how awful marketing and selling are? Marketing and selling do suck. Marketing and selling suck big time. Over the years, my clients have told me, “I hate marketing and selling myself. Well, obviously I don’t look at marketing and selling in this way.

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Action Plan

AUGUST 29, 2023

The game is to find great clients you love to work with. To win any game, you need to both understand the rules and then learn and master the moves. Until you do that, marketing will remain a mystery and a slog. Nobody really cares about what you do. You need…” :–) 5. No, so relax!

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Marketing Report Course Strategy 52

The Management Centre

JANUARY 25, 2024

In this interview, Rebecca Cooper, Head of People and Development at ACT Training shares her experience of what effective leadership development looks like in action. Tell us about what prompted you to commission training for your senior leadership team? What did you want to see change?

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Development Leadership Training Training 52

Consulting Matters

FEBRUARY 26, 2020

Do you want more consulting clients? Of course you do. Let me tell you one way that you're NOT going to get them: trying to be everything to everybody. I know you have a lot of things you're great at and you don't want to have to choose between all the ways you can help your clients. I know, I know.

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Consulting How To Marketing Methodologies 177

The Fearless Marketer

SEPTEMBER 13, 2021

What is the biggest struggle you have with marketing your professional services? Is it your marketing message, creating your services/programs, clearly communicating your value, getting in front of prospective clients, the selling process, or something else? So, how do you deal with all that stuff? For instance….

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Marketing Meeting 118

Seth Godin Blog

APRIL 9, 2023

One of the spokespeople for the new milk marketing campaign confessed that she doesn’t really like drinking milk. Other than the people who are paid to sell or lobby for milk sales, few people are concerned. Marketing isn’t the act of getting people to buy what you’re paid to sell them.

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Trends Energy Sales Marketing 43

Rick Conlow

DECEMBER 27, 2021

Do you want 7 communication tips that are proven to work? This doesn’t always mean you have to approve or agree with what others do or say. The speaker said, “Sir, you mean to tell me you can’t get along with other people.” But I felt sorry for you standing all by yourself.”

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eBook How To Leadership Conference 119

Tsavo Neal

SEPTEMBER 18, 2020

What is the easiest way to build a personal brand? Work that you love to do An audience that you love to serve. Work that you love to do An audience that you love to serve. Now, discovering the work you love to do and an audience you love to serve is a lifelong pursuit for many.

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Consulting Matters

MARCH 27, 2018

So tell me a little bit about you. So you have your own business consulting success. So how did you get into starting this business? Do you have a consulting background yourself? So how did you—what made you think of Consulting Success? Zipursky: Yeah, from the trenches really.

Interviews 206

Interviews Consulting Case Interview Course 206

The Fearless Marketer

DECEMBER 30, 2021

A lot of marketing is like throwing a bunch of balls in the air and hoping they land exactly where you want. Your balls may include: Your marketing message, email promotions, online sales information, qualifying phone calls, social media, a marketing presentation, and the selling conversation. If so, ask for the business.

Marketing 62

Marketing Meeting Media Groups 62

Kai Davis

NOVEMBER 18, 2023

Learn the skills (and get the templates and resources) you need to drive demand for your agency’s (or consultancy’s) services. Clients are out there right now with painful business problems that you can help with. “Quick Start Roadmapping helped improve my process to understand what clients really wanted!”

Productivity 52

Productivity Consulting Video Interviews 52

Consulting Matters

MAY 16, 2018

If you’re a high-achiever SURELY, you’ve considered starting your own consulting business by now (if you haven’t already.) There is no shortage of advice and mentors that can help you learn how to market and sell yourself. There are lots of reasons you might want to be a consultant.

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The Fearless Marketer

MAY 25, 2020

I hope you can attend. I guess you’ve already figured that out by now and I suspect you and your listeners will enjoy hearing from her. What does it mean to pivot in your business? It means that whatever you were doing before isn’t going to work anymore. Listening is the New Selling. Congrats on the booking.”.

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B2B Small Business Energy Education 71

The Fearless Marketer

NOVEMBER 9, 2020

Honesty – That is, does your service actually deliver the results you say it does? Persuasiveness – Are you able to convince your prospective clients that your service is worth investing in? You say your team building program will increase the productivity and engagement of a client’s employees, leading to a more successful company.

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Comparison Methodologies Case Study Case Studies 118

The Fearless Marketer

SEPTEMBER 27, 2021

This past Friday I hosted a Fearless Marketing Mastermind session on Selling. Some of the material was so good, that I’d consider it a “Masterclass on Selling” and it’s summarized below. I’ve made a few edits, but it’s pretty close to what he said. I’ve made a few edits, but it’s pretty close to what he said.

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Metrics Strategy Strategy Strategy& 62

Consulting Matters

SEPTEMBER 12, 2018

You have taken an important first step towards professional success. I am certain that you are expecting a number of results in return for your investment. You want to attract and retain customers/clients. You want to establish yourself as a preeminent provider in your area of expertise. Congratulations!

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The Fearless Marketer

FEBRUARY 8, 2021

As a self-employed professional you can also give away a lot of samples – both tangible and intangible. There’s really nothing better to give your prospective clients a taste of what you do. There’s really nothing better to give your prospective clients a taste of what you do. Be like Claude Hopkins.

How To 117

How To Advertising Training Training 117

Tom Spencer

APRIL 6, 2019

In this article, we will look at seven tips that will improve your success rate so that you can start converting more leads. A proposal should never be a cold sell. You need to make sure there’s a project to be won and that the client would even consider hiring you. Ask the client if you can submit a formal proposal.

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Sales ROI Consulting Travel 104