Remove topic subject sales-and-marketing
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If You're a SME Make Extra Money with GLG

Successful Independent Consulting

It’s the Gerson Lehrman Group ( GLG ), a 20-year-old international company that brings together subject matter experts (SMEs) with businesses and non-profits looking for insight on various topics. It’s hard to know if your expertise will be in demand, but like most solopreneur marketing, the more specific your niche, the better.

Talent 297
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Eight Secret Weapons of the Modern Consultant

Steve Shu Consulting

For some further discussion on this topic, I wrote a management consulting post awhile back on “Articulating and Rearticulating Problem Statements” ( [link] ). For some further discussion on this topic, I wrote a management consulting post awhile back on “Articulating and Rearticulating Problem Statements” ( [link] ).

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Five Ways to Raise your Game in Consulting - Part 3

The Consultants Peer Group

In the previous blog, Adherence to an Enforceable Code of Ethics , I presented that adherence of an enforceable Code of Ethics would be a major part of this market differentiation. But back to the topic of this blog. Once again, the high cost of inappropriate behavior rears its ugly, and expensive, head.

Ethics 52
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For Independent Consultants, Business Development = Relationship Development

Successful Independent Consulting

First, consultants are good at helping clients solve problems but usually aren’t trained in sales or marketing. Second, when knee-deep in projects and facing deadlines, consultants are hard-pressed to find time to publish thought-leadership articles or create, launch, and manage marketing campaigns. Be thoughtful.

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Intro to Consulting Case Frameworks

Management Consulted

The frameworks help you quickly identify hot topics that will assist you in solving a case – real or in an interview – in an extremely short – and efficient – amount of time. Interestingly, however, we were trained at MBB that doing a project for more time gets you NOWHERE. Overview of consulting case frameworks.

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How Can Digital Suppliers Accelerate Customers’ Transformations?

BCG

They recognize that digital technologies are increasingly critical to driving sales and efficient operations. They see the need to become much more agile—to shorten the time to market and to accelerate product and service delivery, employing a more iterative manner. Companies “get it.”

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How Are You Spending Your Social-Distancing “Vacation”?

Prudent Pedal

Optimize inbound conversion rates on marketing channels-While CRO is a never-ending exercise, this hiatus allows time to experiment more with updated content, the mix, and its messaging. I hope to complete The Practice Leader’s Guide to Growth and The Prudent Firm’s Guide to Transforming Professional Service Marketing.

Journal 72