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Why Don’t You Have a Newsletter?

Action Plan

In speaking to my Getting Out There Group last week, I told them that next month we would be working on creating an email newsletter for their business. And believe it or not, for me, it’s really fun to write. You really need to be passionate about your business. – You need to be willing to write imperfectly – forever! –

Tools 52
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Tips for Sending Successful Messages on LinkedIn

Tom Spencer

However, due my busy schedule there is only a handful of requests that I can reply and offer to help. In this post, I’ll walk you through the secret formula for writing an irresistible LinkedIn connection request, getting your message read, and then scheduling that coffee chat. Step 1: Use a compelling subject line.

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Independent Consultants: Excellence Begins Here

Successful Independent Consulting

Or in my case, “I hate to write.” You also must be a savvy business. I will write about how to accomplish both. This new screening process with its employee and insurance requirements was going to make it inordinately difficult to qualify for a business-to-business pay structure. “I don’t have time.” It’s too big.

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Just Get to the Point: Top to Bottom Communication

Tom Spencer

Journalists have a very specific writing style. The myth holds that the reason for this style of writing was that, in the early days of journal editing, paragraphs and news sections which did not fit the page were simply trimmed. This might seem disturbing at first: should we really optimise our language for business efficiency?

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Critical Analysis Skills can put you a Step Ahead

Tom Spencer

I recently spent time critiquing a research paper so that it could be used in a business scenario. Research in the business and accounting fields can be loosely categorised as either qualitative or quantitative. That is why business students can benefit from producing research and learning how to critically analyse reports.

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Unleashing My Inner Geek

Action Plan

So, the definition of a geek is: “Someone who is excited or enthusiastic about a favored subject or activity.” After all, in the first ten years of my business, I read about 500 books on marketing and selling. I’ve lived in two spiritual communities, worked with many teachers, and read more books on the topic than I can count.

Energy 52
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Why You Need an Email Newsletter

The Fearless Marketer

Second, writing this newsletter every week has made me a much better marketing coach who can offer even better ideas to my clients. Passive and Proactive marketing collide in my business because when I want to do a webinar, I send the announcement to my email newsletter list. Two things: Technical barriers and writing barriers.

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