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Tools and Tips for Content Marketing Success

Women in Consulting

By: Kay Paumier. :: C ontent marketing is “in.” According to Wikipedia, “ content marketing is any marketing that involves the creation and sharing of media and publish ing content in order to acquire and retain customers. In lot s of ways, content marketing is not new. But what is it anyway?

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How to Use Storytelling to Ignite Transformation with Joy Spencer

Consulting Matters

Get ready for a powerful conversation about creating your success by being yourself and using your story to ignite transformation in your consulting and coaching clients! Initially, I wanted Joy on the show to share her tips and best practices on how to tell compelling stories. She is a powerful storyteller.

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Use ChatGPT to Boost Your Productivity as a Consultant

Successful Independent Consulting

Recently the Professional Independent Consultants of America (PICA) hosted a members-only roundtable discussion to help people jumpstart their use of this powerful tool. Here are some practical tips: 1. If not, you should be! As self-employed professionals, our time is especially valuable. Gender, race, and age bias are common.

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Revitalize Your Creativity with a Content Calendar

Chad Barr

Do you ever find yourself stuck, searching for fresh content to create? I’ve been fortunate to have a wealth of ideas for my content creation, but I must confess, every once in a while, I hit a wall. Having a content calendar is like having a roadmap for our creativity.

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Podcast Advertising: Ultimate Guide to Podcast Ads [2024]

Buzzsprout

One of the advantages of podcasts is their ability to produce highly tailored content and attract a highly engaged audience. But according to NPR, 75% of listeners take action after hearing their sponsored content. But according to NPR, 75% of listeners take action after hearing their sponsored content.

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Beyond Referrals: How to Build a Predictable Client Pipeline

Consulting Matters

Therefore, you need to create marketing routines that consistently generate leads and future clients into your pipeline. Marketing has one job – to get qualified leads to know who you are and be interested in having a conversation with you. But referrals will only take you so far, especially if you want to scale up your business.

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How to Write a White Paper That Wins Consulting Projects, with Gordon Graham: Podcast #4

Consulting Success

His career path took him from software company technical writing and journalism to a marketing executive in a software company before becoming an independent copywriter who specializes in white papers and case studies. How can you make customer success stories work for you? Why do white papers work so well?

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