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How to Successfully Meet the Three Biggest Marketing Challenges

The Fearless Marketer

I like to think I’m a pretty good marketer of my professional services. After all, I’ve been at it for 34 years, read hundreds of marketing books, thousands of articles and studied with the very best marketing gurus. But marketing is still challenging for me and the majority of independent professionals.

Meeting 48
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Narrow Your Niche to Win More Work as a Solopreneur

Successful Independent Consulting

Many solopreneurs make the mistake of marketing themselves as a jack-of-all-trades. What problems or challenges can he solve? Here are three exercises to get you started. What problems or challenges do I know how to solve? For example, Fortune 500 or middle market? The exact opposite is true. What am I good at?

Exercises 195
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3 Steps to Generate Leads for Your Consulting Firm from Content Marketing

David A Fields

Your outstanding content demonstrates to readers, listeners and viewers that your consulting firm houses the knowledge, talent and expertise to solve your client’s thorniest challenges. Below is a key distinction and three steps to maximize the lead-generating … Continued. Fields Consulting Group.

Marketing 352
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Put Marketing at the Core of Your Growth Strategy

Harvard Business

Companies that make the decision to put marketing at the core of their growth strategy outperform the competition, according to McKinsey research. Yet their research also showed that few CEOs recognize the potential for marketing as a growth accelerator. They recommend three actions for CEOs to hit the reset button.

Marketing 100
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Podcast Interview on Behavioral Investing: Managing the Emotions Behind Our Decisions

Steve Shu Consulting

For me, it was an interesting conversation to have had for a number of reasons, and three perspectives really captured the direction of my thinking. So while investment markets are not currently very volatile, it is a good time for many people to get a fresh start and re-assess their situations.

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What / Who Is a Professional Independent Consultant?

Successful Independent Consulting

Still other people market themselves as consultants when they take on projects between (or in addition to) full-time jobs. Our work is focused on business challenges, not personal matters like weight loss. Moreover, 90% of the time your LinkedIn profile is one of the top three results in a Google search on your name.

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Unlock Your Potential: Harness the Enneagram for Professional and Personal Growth with Sarah Wallace

Consulting Matters

It consists of nine different personality types, each with unique characteristics, strengths, and challenges. She also shares insights into the specific challenges faced by each type, such as boundary issues for type twos, workaholic tendencies for type threes, and feelings of inherent wrongness for type fours.