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This Proposal Writing Trick Can Help Your Consulting Firm Close More Projects

David A Fields

Pop a sun-warmed, fresh-off-the-tree olive into your mouth and you’ll spit it out after one bite. But if you process your olive with brine and NaOH (a.k.a., lye) for even a short time, the result can be sublime. You can achieve a similar transformation when you soak your consulting firm’s proposals in “PTF.”Your