The Value Myth & Why Consultants Should Focus on Cost
David A Fields
MAY 4, 2016
His defensive stance didn’t help, but the salesman’s real problem was his focus on the value and benefits of the pen. That’s a mistake many consultants make too. Then I would have told Daymon he had a risk-free, zero-cost opportunity […]. Daymon John handed the entrepreneur his pen and demanded, “Sell this to me.”
Let's personalize your content