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The Massive Marketing Mistake Consulting Firms Make

David A Fields

There’s a gap between what most clients are looking for from consulting firms and what consultants tend to talk about. Mimi’s casting about for a consultant to help her improve customer satisfaction with [ ] Close that gap, win more clients. Fortunately, this one’s an easy fix.

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Financial Blogger Profile of "Mish" on Equities.Com

MishTalk

I left, went out on my own, and became a consultant. Computer consulting contracts started really drying up after Y2K. Daniel Banas at Equities.Com interviewed me last week via phone for their profile series on " the most distinct and noteworthy voices in the world of financial blogging." The interview transcript follows.

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The Cambridge Group: Interviews & Culture

Management Consulted

The Cambridge Group is the embodiment of a “boutique” consulting firm. Acquired in 2009 by The Nielsen Company, a world leader in market research, and with only one location in downtown Chicago, the Cambridge Group has taken the most basic concept of “supply and demand” and concluded that there is a better way.

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64 Proven Ways Consultants Can Generate Leads Online (Consulting Lead Generation)

Tsavo Neal

Consulting lead generation isn’t easy, especially when done online. Now, B2B decision makers are actively looking for consultants online, and your digital presence can be a huge part of how you generate new conversations with buyers. Jon Jantsch, Duct Tape Marketing. ? ?. Partnership Marketing. Email Marketing.

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The Democratization of Data Science

Harvard Business

He’s using data science to find patterns in the massive amounts of text people use each day to express their worldviews — patterns that no individual reader would be able to recognize. That’s a mistake — and in the long run, it’s unsustainable. Patricia Toth McCormick/Getty Images. Sharing Tools.

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