Harvard Business

DECEMBER 7, 2018

In large part it was SABMiller’s success across the African continent that made it such a growth star and justified the eye-watering price tag for its takeover. SABMiller wanted the new beer to come across as local, not the product of a multinational. In Nigeria, for example, SABMiller developed a new brand, Hero.

Case Study 28

Case Study Case Studies Case Interview Marketing 28

Successful Independent Consulting

APRIL 14, 2017

The first article in this series about how to optimize LinkedIn profiles explains how to create an excellent first impression with a photo, background image, and a succinct “tag line” to summarize your brand and expertise. Instead you can use generic phrasing like “…for a Fortune 500 global retailer” or “…with a multinational tech company.”

Consulting 150

Consulting Examples Marketing System 150

Management Consulted

NOVEMBER 2, 2015

In 1978, Peat Marwick formed Peat Marwick International to oversee the firm’s activities outside the United States, establishing a multinational umbrella partnership of different firms in locations around the world. A major part of their worldwide marketing campaign was the tag line, “It’s time for clarity.”

Interviews 100

Interviews Culture Consulting Case Interview 100

Confessions of a Consultant

DECEMBER 2, 2018

While being attracted to someone is fundamentally human, it can carry a high price tag. I met a HR Director who worked with a large multinational. Most affairs are easy to start but more difficult to end – so there’s a lot of caution needed at the Christmas Party (and every other time of the year too).

Case Interview 40

Case Interview Survey Research Meeting 40

Harvard Business

OCTOBER 11, 2016

“You’re always moderating yourself,” agrees a Latina executive , who feels Latinas “are always tagged with the emotional thing. ” Multinational companies based in the US are desperate to unlock this growth market. They’re always told, ‘Calm down. You’ve got to be more cool.

Talent 28

Talent Banking Culture Leadership 28

Harvard Business

DECEMBER 14, 2017

Globalization has made it possible for both startups and large multinationals to engage employees or independent contractors located in the farthest reaches of the world. Narrowing the scope of the monitoring by using tagging or similar technologies to track when data leaves a database and travels throughout a corporate network.

Data 28

Data Software Tools Company 28

Harvard Business

JUNE 15, 2016

It is now possible, through technology, to tag the steak you buy in the supermarket from the specific animal and farm it originated from, and track it through the food chain so that, if there is a problem with the meat source, it should be traceable fairly quickly.

Case Study 28

Case Study Case Studies Operations Productivity 28