Remove tag media business
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Why and How Personal Branding is Vital for Independent Consultants

Successful Independent Consulting

Everyone in business recognizes strong brands and understands their importance. Consider personal branding as a foundational step in building your business. A tag line should not be your job title or occupation. Especially in social media, think about your brand before you comment or share something.

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What is Social Customer Service?

Tom Spencer

AT THE CORE of every successful business are a few key ingredients, and customer service is one of them. For most people social media like Facebook and Twitter are mere playthings. But is it possible that social media could be used to provide effective customer service? Social Customer Service Explained.

Insurance 104
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Consultant Marketing Automagiced

Jerry Fletcher

A hash tag (which started on Twitter) linked to a keyword makes the item you’ve tagged more visible on social media. Or they were intrigued by something you posted on social media (a lead magnet) that linked them to a form (a landing page) that had to be filled in to get the item they wanted. And so it goes.

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How to choose Twitter name

Consultant Journal

Determine whether you are establishing a business, personal or professional account on Twitter. Some people create multiple accounts – for their business, for personal use, for advocacy, for political messaging or other reasons. Decide whether you are going with a business name, an anonymized handle or your own name.

How To 48
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Three Steps to Successful Crisis Communication

Melissa Agnes

Social media vs. more traditional means of communicating. What I see often these days is that people tend to have social media on the brain when it comes to crisis communications – and rightfully so. However, although social media is an important channel for crisis communication, only sharing to social media is not enough.

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How to Attend Conferences as a Businessperson

Tom Spencer

By planning ahead and thinking strategically, a conference can generate sales, increase business, improve vendor relationships and initiate strategic partnerships. Going to a conference can renew excitement about the business, open up new avenues for the future and create lasting connections. Watch name tags and look for opportunities.

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What Artificial Intelligence Can and Can’t Do Right Now

Harvard Business

But lately the media has sometimes painted an unrealistic picture of the powers of AI. AI is already transforming web search, advertising, e-commerce, finance, logistics, media, and more. To understand the implications for your business, let’s cut through the hype and see what AI really is doing today. Insight Center.