Reading the Fine Print on Micro-Donations
The Nonprofit Consultant
OCTOBER 7, 2010
for purchasing specially marked packages of Dannon Yogurt, to several dollars on a new pink Kitchenaid blender. Certainly, they make the purchaser of the product feel good about their choice, and certainly it makes the producer of the product look like a good corporate citizen. Donations are mostly small, such as $0.10
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