Management Consulting Connection

Search:

DAY

WEEK

MONTH

YEAR

Select your country:
Sign up | Log in

tag cmo

Case Study: Should a Direct-to-Consumer Company Start Selling on Amazon?

Harvard Business

DECEMBER 19, 2018

As the CMO of PedalSpark, a small maker of high-end electric bicycles, Mark was considering strategies for selling the company’s new ride. The bike was targeted at price-sensitive riders, people who were willing to trade higher battery life and motor power for a lower price tag. ” Nodding slowly, the CMO rubbed his chin.

Case Study

Case Study Case Studies Study Company

Why Marketing Analytics Hasn’t Lived Up to Its Promise

Harvard Business

MAY 30, 2018

The most recent results from The CMO Survey conducted by Duke University’s Fuqua School of Business and sponsored by Deloitte LLP and the American Marketing Association reports that the percentage of marketing budgets companies plan to allocate to analytics over the next three years will increase from 5.8% MirageC/Getty Images.

Marketing

Marketing Data Advertising Talent

Case Study: Should a Direct-to-Consumer Company Start Selling on Amazon?

Why Marketing Analytics Hasn’t Lived Up to Its Promise

Stay Connected