Bud Light’s Declining Sales are About More Than a Boycott!
Wakeman Consulting Group: Dave's Blog
JUNE 14, 2023
While it is likely that this “boycott” is having some impact on demand, I’d tag the larger challenge on poor #brandmanagement by AB InBev over the last few years. The big lessons from this recent decline in Bud Light sales: * Brand Purpose is mostly BS. It is too simplistic for me. What do y’all think?
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