Consultant Journal

FEBRUARY 17, 2017

Picking the right handle can help reinforce and build your brand. If it’s your business or professional account, look for a name that mentions your business, your brand or what you do. Reinforce your brand. It reinforces your brand and is easier for people to remember. Wondering how to choose a Twitter name or handle?

How To 48

How To Sports Policies Media 48

Harvard Business

MAY 10, 2018

Cracking down on counterfeits can be difficult for luxury brands. But although counterfeits are impossible to suppress altogether, there are pragmatic steps luxury or designer brands can take to guard their interest effectively. Luxury brands can work proactively here by tipping off the police and e-commerce firms to counterfeiters.

Intellectual Property 28

Intellectual Property Pharmaceuticals Government Accenture 28

Seth Godin Blog

OCTOBER 4, 2014

If you work for a company that you don''t own, if you interact with customers, you''re a brand ambassador. The person who runs the cash register or answers the phone or makes sales calls is a brand ambassador, in the world on behalf of the amorphous brand, whatever that is. I recently bought a few shirts from a big chain.

Travel 48

Travel Sales Course Company 48

Successful Independent Consulting

APRIL 14, 2017

The first article in this series about how to optimize LinkedIn profiles explains how to create an excellent first impression with a photo, background image, and a succinct “tag line” to summarize your brand and expertise. List only those projects that reinforce your go-to-market strategy and brand positioning.

Consulting 150

Consulting Examples Marketing System 150

Seth Godin Blog

APRIL 13, 2019

The red sole of a Louboutin shoe, or the elegant tag on a pair of Tom’s? It’s design, not advertising, that turned Apple into the most valuable luxury brand (and the most valuable company) in the world. The elegant nothing brands aren’t about nothing. And what is a brand? What ever happened to details? It’s not the point.

Real Estate 35

Real Estate Hotels Ethics Advertising 35

1 to 1

AUGUST 27, 2013

With Twitter and Instagram being notorious for hashtags, Facebook users were already tagging posts and statuses to no avail, allowing the network ample opportunity to extend its reach even further by embracing the popular trend.

Advertising 52

Advertising ROI Trends Media 52

Prudent Pedal

MARCH 27, 2020

Google Tag Manager: I stumbled across Loves Data on YouTube. Firms talk about brand. Read more: Started Leading Firms by David Kuhlman and Fifty Inventions that Reshaped the Modern Economy by Tim Harford. I recommend both. Go deeper on some important marketing areas: SEO: Moz made all their training available at no charge.

Journal 72

Journal Video Marketing ROI 72

Tom Spencer

AUGUST 17, 2019

So if you’re trying to track the whole lifecycle of a good, you’ll need to have a unique way of tagging and identifying the good, right? Our code is a very simple and cost effective way to uniquely and securely tag a product, and this is something that any traceability project needs. Cool, that makes sense.

Case Interview 60

Case Interview Retail Examples Sales 60

Harvard Business

OCTOBER 19, 2016

Persuading consumers to pay more for a product by introducing some kind of “premium” element into it has always been a challenging task—but it was one that big, established brands had managed with a reasonable amount of success until recent years. Smaller brands have been picking up the slack.

Marketing 28

Marketing Retail Productivity Sales 28

The Nonprofit Consultant

SEPTEMBER 19, 2007

When does an association with the wrong donor reflect poorly on your nonprofit's brand? Tags: donors branding Nonprofit marketing. When should a nonprofit refuse a donation? Please watch the video (click on the big arrow on my nose to start it) and respond with your answers. BTW, "kenrg" is my nom de 'Tube).

Nonprofit 40

Nonprofit Ethics Marketing Video 40

Women in Consulting

AUGUST 28, 2014

ShareFile – ShareFile allows you to create a custom-branded, password-protected space where you can exchange business files with clients easily and securely. Then organize your expenses with custom categories, tags and comments. Take your PC or Mac with you on your Android, iOS or Windows RT tablet or smartphone.

Cash Flow 78

Cash Flow Travel Software Tools 78

Buzzsprout

JULY 2, 2023

Some good reasons for starting a podcast are: to generate leads for a business be recognized as an industry leader share an important message Podcasting has a lot of benefits for brands and businesses, but it’s important to be realistic about your goals. Name your podcast Your podcast name is a core part of your brand.

How To 52

How To Software Tools Media 52

Harvard Business

NOVEMBER 30, 2018

Bankruptcy Court in Richmond, Virginia, signed off on a bankruptcy plan that revealed that investors intended to use the company’s brands in various ways. The old company smartly didn’t just get consumers to pay for admission, it also got suppliers to pay for their brands to be painted on the Ferris wheel’s cars.

Retail 28

Retail Enterprise Sales Strategy 28

Harvard Business

MAY 23, 2016

Before our honeymoon, my husband and I stocked up on swimsuits and summer basics on Amazon Marketplace, shopping from several brands and categories all in one shopping cart, using our Amazon Prime benefits. Finally, for high-end brands, Amazon’s site does not offer luxury customers a distinctive experience.

Retail 34

Retail Productivity Sales Strategy 34

The Nonprofit Consultant

JULY 23, 2009

It's the only complete guide to building your org's brand in 8 words or less -- filled with how-tos, don't-dos and models. Tags: taglines Nonprofit marketing. All entrants will receive a free copy of the fully-updated 2009 Nonprofit Tagline Report in late 2009. And be sure to follow the selection process on Twitter , too).

Nonprofit 40

Nonprofit Survey Tools Marketing 40

Consultant Ninja

JULY 8, 2009

Mr. Sorenson is charged with unlocking the considerable potential of the brand and business – and taking it to the next level of growth. By slapping the beta tag on the website they bought themselves another year to clean up this sacrilege. If Naomi Newman is reading this, give us the inside scoop. Who f *d up? at 5:42 PM.

Oliver Wyman 100

Oliver Wyman Consulting Management Airlines 100

Harvard Business

AUGUST 30, 2016

How can a global brand stay relevant to these consumers? To use this service, consumers simply tweet @wherenext and geo-tag their location to receive recommendations of restaurants, events, or clubs in their area, effectively turning mobile phones into a customized map of city hotspots. BuzzFeed’s Native Ads.

Data 28

Data Advertising Retail Productivity 28

Women in Consulting

OCTOBER 11, 2016

When I started my corporate career at the Quaker Oats Company, now part of the Pepsico portfolio of global brands, I didn’t really have a plan. It was the perfect time and place to find out if I was good enough to put a price tag on my brain. By: Sheila Lewis. It didn’t occur to me that this might not happen.

Small Business 48

Small Business Course Marketing Company 48

Harvard Business

DECEMBER 19, 2018

The bike was targeted at price-sensitive riders, people who were willing to trade higher battery life and motor power for a lower price tag. I’m guessing that isn’t what we want people to associate with our brand.” We built the PedalSpark brand by selling the luxury bike on our website. Versace. .”

Case Study 39

Case Study Case Studies Study Company 39

The Nonprofit Consultant

NOVEMBER 12, 2009

In the report you'll learn "How to Build Your Nonprofit's Brand in Eight Words or Less." Tags: taglines sector Nonprofit jobs. This year's report was just released and is available for download by clicking this link: www.gettingattention.org. The 10 Have-Tos for Successful Taglines. Put your nonprofit marketing into high gear.

Nonprofit 45

Nonprofit Report Engineering Examples 45

Melissa Agnes

FEBRUARY 16, 2016

Subsidiary brands. Because ultimately, the goal of crisis communication is to minimize the reputational impact the crisis threatens to have on your brand and to continue to foster and strengthen the trust your stakeholders have in your organization. Candidates. Counterparties / lenders. Customers / clients. Government organizations.

Media 77

Media Examples Groups Data 77

The Nonprofit Consultant

AUGUST 16, 2010

Your advice on partnerships, to choose partners that fit your brand, is great. How much consideration should branding receive in merger talks? When you talk about "doing more with external people" and turning every contact into "brand ambassadors" what are some of the creative ways you've seen small, grassroots nonprofits do this?

Interviews 74

Interviews Nonprofit Case Interview Management 74

The Nonprofit Consultant

SEPTEMBER 20, 2006

Even if you don't think you need a web site (you do) , you should be concerned about protecting your brand and your identity. Tags: nonprofit , dot-org , web , domain names So, the question I have to ask you is this, "Has your nonprofit organization registered its dot-org name yet?"

Nonprofit 40

Nonprofit Development 40

Harvard Business

SEPTEMBER 8, 2017

The city that lands this historic deal will see its economic and physical landscape transformed, albeit for a hefty price tag in the form of tax breaks. The answer is not to just polish up branding and marketing materials and wait for the next Amazon-scale business attraction opportunity.

Industry 28

Industry Development Education Transportation 28

The Nonprofit Consultant

JANUARY 8, 2007

Jeff Brooks - On nonprofit "branding" as building a movement. Tags: Nonprofit blog carnivals strategic planning fundraising carnival of nonprofit consultants consulting. Risk taking in fundraising. Paul Jones - On the top five and bottom five cause-related marketing campaigns of 2006. Heather Carpenter - On strategic planning.

Nonprofit 40

Nonprofit Consulting Government Marketing 40

The Nonprofit Consultant

OCTOBER 4, 2007

This brand of competition is enabled by today's technology, which dramatically reduces the barriers to entry. Tags: competition assymetry Nonprofit mergers management business. As I wrote in my comment on Tom's blog, I love the concept that being small and agile is a competitive advantage in the corporate world.

Nonprofit 40

Nonprofit Agile Trends Efficiency 40

Harvard Business

JUNE 15, 2016

It was a problem regardless of brand, formula, or product — until Atis set her sights on solving it once and for all. Devoid of resources for data collection, they tagged along on L’Oréal roadshows, collecting skin tone measurements from thousands of women of color across the country. They proceed on the cheap.

Resources 28

Resources Engineering Company Productivity 28

Harvard Business

MAY 9, 2016

Brands as we built a recognition culture across more than 125 countries. A customized, thoughtful gift will have a bigger impact than something mass-produced, regardless of the price tag. The good news: It’s both simple and inexpensive for leaders to solve the recognition deficit in their organizations. Make it timely.

Survey 28

Survey Culture Report Energy 28

Harvard Business

MARCH 1, 2017

The team discovered that guests often tag the clothes they wear with designer names when they take selfies at our hotels and post them on Facebook and Instagram. In the luxury sector, rethinking old business processes often can create new opportunities for revenue opportunities and for extending the brand.

Hotels 28

Hotels Data Fashion Retail 28

The Nonprofit Consultant

JULY 31, 2006

Data-Scribe provides database, Web site, Internet branding, and software training services for nonprofits, associations, and small businesses.) Tags: nonprofit , consulting , freelance , mission , client , interview Leila Johnson, of the Data-Scribe blog, has a great post on 5 Things to Demand from a Consultant.

Nonprofit 40

Nonprofit Resumes Interviews Small Business 40

The Nonprofit Consultant

NOVEMBER 29, 2010

The old name: Volunteer Emergency Families for Children The new name: Volunteer Families Working with a great branding firm, Birch Studio, we quickly saw that the easiest way to remove the sense of crisis from the organization was to remove the word "Emergency" from the name. A happy ending. The story is not over.

Recruiting 66

Recruiting Recruitment Case Studies Case Study 66

The Nonprofit Consultant

SEPTEMBER 27, 2007

In addition to the regular channel features that any YouTube member has access to, nonprofits will now get: Premium branding capabilities and increased uploading capacity. Tags: video YouTube Nonprofit marketing communications. YouTube's standard slogan of "Broadcast Yourself" has now officially morphed into "Broadcast Your Cause".

Nonprofit 40

Nonprofit Video Tools Course 40

Harvard Business

OCTOBER 11, 2016

“You’re always moderating yourself,” agrees a Latina executive , who feels Latinas “are always tagged with the emotional thing. Previous CTI research found repression not only impacts employee engagement and morale, but can have serious ramifications for a company’s brand and bottom line.

Talent 28

Talent Banking Culture Leadership 28

Harvard Business

JUNE 16, 2016

They told me they will now buy a competing brand. For example, only 6% of companies selling products with less than $100 price tags had embedded wireless sensors in their offerings. Like the two-thirds of American adults who consume at least one cup of coffee a day (according to Gallup), he and his wife are miffed.

Productivity 28

Productivity Wireless Data Survey 28

Comatch

DECEMBER 23, 2021

Be aware that many of these benefits will be intangible like employer branding, and supplier qualification, so it is important to ensure that your assessment doesn’t only factor in the price tag. So, it is often helpful to really dive in, figure out what these costs will be, and weigh this against the benefits.

Policies 52

Policies Energy Education Company 52

Harvard Business

DECEMBER 7, 2018

The beer maker started as South Africa’s national champion, snapped up global brands such as Pilsner Urquell, Miller Lite, and Peroni, and ended up on the London Stock Exchange’s FTSE 100 list before being acquired by rival Anheuser-Busch InBev for $103 billion in late 2016. Acha Leke, Mutsa Chironga, and Georges Desvaux.

Case Studies 28

Case Studies Case Study Case Interview Marketing 28

Tom Spencer

JULY 14, 2018

Historically, this has cost Medicaid millions of dollars because pharmacists have no personal incentive to seek patient consent meaning that Medicaid ends up paying for costlier brand name drugs even when cheaper products are available. original brand name drugs) are required to offer Medicare patients. R&D Costs. Current U.S.

Pharmaceuticals 79

Pharmaceuticals Government Healthcare Sales 79