super-bowl-selling 
Harvard Business
AUGUST 6, 2019
Much of the advertising purchased during the Super Bowl is about selling corporate brands rather than products. Harvard Business School professor Shelle Santana discusses her case, “Super Bowl Storytelling,” (co-author: Jill Avery), regarding the art of storytelling on the world’s biggest television stage.
Alan Weiss
FEBRUARY 8, 2021
The Patriots beat the hell out of the Chiefs in the Super Bowl because you only need to win that game, there is no best-of-seven as in baseball and other sports. In one game, anything can happen—bad calls, trick plays, turnovers, a player who catches fire. You have to be totally ready, prepared, and intense.
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Markovitz Consulting
FEBRUARY 12, 2021
Prior to the Super Bowl last Sunday, you couldn’t pick up a sports section without reading about the duel between Tom Brady, the greatest quarterback of all time, and Patrick Mahomes, the best quarterback in the game today. Mahomes was pressured on 29 of 56 (52%) of his dropbacks, the most of any quarterback in Super Bowl history.
Seth Godin Blog
JANUARY 22, 2024
The Super Bowl ad (which Jobs didn’t even want to do) marked a shift from ads being about the product to also being about the ads. Susan Kare became a minor celebrity–for giving a computer a face and a personality. Once we got the joke, we wanted to tell everyone else.
Seth Godin Blog
NOVEMBER 7, 2017
Nor do they need to sell more than half the coffee sold. In short, it's more like giving blood and less like going to a Super Bowl party. Blue Bottle Coffee doesn't succeed against Starbucks by getting people to not drink coffee at all. All that a non-political marketer needs to do is find enough raving fans.
Martinka Consulting
MAY 20, 2017
One of the other announcers comparing this to when the Seahawks Super Bowl trophy was and is on display there’s a “guard,” he was the only one allowed to handle it, and he only touched it while wearing white gloves. Think about this as you create policies for your employees. If you’re skeptical about this, here’s a short example.
LSA Global
MARCH 9, 2018
When we ask CEOs, they tell us they expect sales managers to blend the skills of an understanding and collaborative Super Bowl winning coach with the drive and absolute focus of a top military general. Their role is a demanding one. The Top Seven Traits of Successful Sales Managers. The top performing sales managers are: 1.
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