Shoppers Need a Reason to Go to Your Store — Other Than Buying Stuff
Harvard Business
DECEMBER 7, 2017
Another approach is to focus on the story of each product, as happens in L’Occitane en Provence when customers encounter associates. Others, such as cosmetics retailers Lush and SABON , focus on getting consumers to experience their goods in the store, knowing that will increase the chances they will make a purchase.
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