Seth Godin Blog

DECEMBER 10, 2023

Perhaps 40 went to a famous college, maybe 10 played competitive sports. They were older and younger than the average ‘target market’ for most products. Most wouldn’t be cast in a commercial. All of them were kinder and wiser than the typical TV character, and cared very much about something important.

Resumes 46

Resumes Sports Media Sales 46

LSA Global

OCTOBER 11, 2019

What Is a Sales Playbook? Like a playbook in sports that plans for the most frequent and most important in-game situations, a sales playbook is a unique collection of sales scenarios, strategies, plans, tactics, and tools to help a sales team consistently win when the stakes are high. Sales Strategy.

Sales 28

Sales How To Tools Sports 28

Consulting Matters

AUGUST 4, 2022

Lee has served as Chairman of the Board of Heart of Florida United Way, the Board of Trustees for The Culinary Institute of America (CIA), the board of the Production and Operations Management Society and the board of Reptilia a Canadian attractions and entertainment company.

Operations 156

Operations Leadership Hotels Sports 156

Tom Spencer

AUGUST 15, 2020

It’s a great challenge to accurately measure the effects of advertising, packaging, distribution channels, media expenditures, social media Likes and Tweets, and sales organizational structure on brand share or sales revenue. Products should be tested and optimized. Let’s draw a distinction between the micro and the macro.

Marketing 88

Marketing Advertising Sales Media 88

Markovitz Consulting

AUGUST 19, 2020

All too often, companies that strive for first mover advantage bleed their products—or their entire organization—to death. Peter Golder and Gerard Tellis’s seminal study of 500 brands in 50 product categories reveals that almost half of market pioneers fail. Good luck finding any of those products today.

Guidelines 140

Guidelines Operations Talent Sports 140

Martinka Consulting

JUNE 1, 2022

In sports the fans always think that one new player will bring a championship. In business it’s often the thought that the best product wins when it’s usually about marketing and sales. Actually, they have all the options when not tied down to a family sale. We all have misconceptions on things.

Sports 40

Sports Sales Industry Course 40

Martinka Consulting

OCTOBER 14, 2020

While not about sports it may have something to do with your favorite team, especially if they’re bad. And production is unlikely to ramp up significantly anytime soon.”. When you operate like this it’s tough to increase output when there’s a spike in sales. What if sales go down 10-20-30%? What if sales go up 20-30-60%?

Operations 40

Operations Sports Sales Productivity 40

Wakeman Consulting Group: Dave's Blog

FEBRUARY 5, 2023

I was putting together a lecture for Ken Troupe’s Sports Revenue Class and as part of the lecture, I jotted down a few pricing strategies. You also likely leave money on the table or miss sales because you don’t know your market well enough. You receive. Let me share them with you this morning.

Strategy 78

Strategy Strategy Strategy& Case Study 78

Wakeman Consulting Group: Dave's Blog

JUNE 9, 2023

Sports are likely to be even more expensive. Streamlined ticketing process: I get this, but I think this is a bit of a red herring argument because even without an exclusive deal, it isn’t likely that a building is going to use 7 different systems for its own on-sales. Ticket sales are off about 50%. Performances are down 10%.

Survey 52

Survey Industry Sales Marketing 52

Consulting Matters

APRIL 9, 2019

So it was a very significant role and we did very unique things and new to the world type products. Like I was a commissioner for a youth Lacrosse program from seven years and brought 450 families into the community of the sport that we were dealing with, and grew it from 2 teams to 24 teams. I'm a coach in and out of the business.

Interviews 208

Interviews How To Engineering Productivity 208

Consulting Matters

APRIL 9, 2019

So it was a very significant role and we did very unique things and new to the world type products. Like I was a commissioner for a youth Lacrosse program from seven years and brought 450 families into the community of the sport that we were dealing with, and grew it from 2 teams to 24 teams. I'm a coach in and out of the business.

Interviews 189

Interviews How To Engineering Productivity 189

Wakeman Consulting Group: Dave's Blog

JANUARY 1, 2023

This matters because ticket sales, merchandise, etc. We will continue to see an overreliance on pricing gimmicks: The struggles to sell tickets in sports, theatres, and other venues have led to a doubling down on “get-in pricing”, discounts, and overreliance on dynamic pricing. With investment and attention, the sports will grow.

Sports 59

Sports Marketing Travel Turnaround 59

Martinka Consulting

JULY 18, 2018

Here are some other insights from the interview: Branding works – Simon said millennials like brand name products (like most of us), if the price is close. We pay more for quality cars versus, a basic car, quality clothes, shoes, sporting goods, etc. Build on your strengths – Hain has 11 products accounting for 93% of their sales.

Sports 40

Sports Trends Journal Interviews 40

Tom Spencer

JANUARY 13, 2021

What kind of products does our customer offer and how do they differ from one another? Try to understand our customer’s products or services in detail. Should our customer produce only one shoe, he should probably enter new markets by providing a broader product portfolio. Image: Pixabay.

Case Interview 88

Case Interview Interviews Analysis Sports 88

Seth Godin Blog

MAY 27, 2015

When things go on sale, (while supplies last, our annual savings event, end-of-season markdowns) it is a combination of scarcity and abundance. And scarcity , because sales never last forever. We can get a lot of mileage out of telling ourselves and our friends that we bought it on sale. More variety, more for your money.

Sales 20

Sales Sports Course Productivity 20

MishTalk

JULY 15, 2013

Big Miss in Retail Sales vs. Expectations; Trend Change or Another "Soft Patch"? Retail sales were up 0.4% May retail sales were revised lower, to +0.5% Here are some retail sales comments from Bloomberg to help put things into perspective. Sales dropped 2.2 Automobile dealer sales rose 1.8 Purchases rose 2.4

Retail 64

Retail Trends Sales Real Estate 64

Prudent Pedal

JANUARY 21, 2020

Buyer’s journey mapping has grown in importance for professional services firms as more firm solutions have become productized. Well-intentioned as it was, the result of all this “content” is confusion, indecision, exasperation, and, ironically, a slower sales cycle. So, you ask, how did we ruin buying cycle mapping?

B2B 52

B2B Sales Sports Marketing 52

Harvard Business

DECEMBER 1, 2016

Conventional wisdom suggests that marketers should emphasize the novelty of new products to get people to buy them. Despite the fact that firms spend billions of dollars on developing and marketing new products, these products face persistently high failure rates — often up to 40% to 90%, depending on the product category.

Productivity 28

Productivity Advertising Study Marketing 28

Rick Conlow

NOVEMBER 29, 2019

To be the best you can be in customer service, sales, leadership, sports, or any other endeavor, you need to change, too. To manage yourself to increase your effectiveness you must be willing to change some habits to increase productivity. That’s when he performed an appendectomy with local anesthesia — on himself!

Exercises 125

Exercises Film eBook Education 125

Wakeman Consulting Group: Dave's Blog

DECEMBER 16, 2022

Last week, I discussed lessons I learned dealing with some of the largest sports’ brands in the world. I’ve done a bunch of research and work on this and I find that it can take 11 or more touches to make a sale. But the best thing is that the President of Mexico offers to pay production costs if Bad Bunny comes back.

Sports 59

Sports Marketing Research Strategy 59

Consulting Matters

AUGUST 15, 2019

So, I’ve worked in sports my entire career. Betsy Jordyn : So, you keep talking about sports. So, I would make the assumption if I was listening in that you’re a consultant to sports related organizations. So, this can be sports, hospitals, you know, it can be any different industry. Jahaan Blake : Sure.

Interviews 159

Interviews Sports Training Training 159

MishTalk

DECEMBER 11, 2015

Retail sales disappointed once again today. Last month retail sales rose 0.1%. This month retail sales rose 0.2% Once again the headline for the retail sales report understates underlying strength. Total retail sales rose only 0.2 Excluding vehicles, sales rose 0.4 Vehicle sales fell 0.4

Retail 28

Retail Sales How To Report 28

Tom Spencer

JULY 22, 2015

He says being in business is not like playing a sport or being in warfare. Even in the friendliest of work environments employee performance will be reviewed annually and productivity will be compared against other employees working at the same level. It implies that you’re the guy doing the eating or being eaten.

Transportation 60

Transportation Industry Sports Construction 60

Martinka Consulting

NOVEMBER 18, 2014

Regular readers know that I like to make analogies between sports and business. If you read the sports page (paper and screen) you know this. I hear it’s huge on sports talk radio, which I don’t listen to. Perhaps your equipment is outdated and not productive enough. You have to get the word out (marketing).

Sports 40

Sports Sales Exercises Finance 40

Tom Spencer

JULY 14, 2018

Over the last decade, the money generated by prescription drug companies from sales in the U.S. skyrocketed , growing at average rate of 61%, almost three times faster than increases in sales volumes. His free moments are spent traveling and enjoying sporting events with his wife and daughter. has doubled. R&D Costs.

Pharmaceuticals 79

Pharmaceuticals Government Healthcare Sales 79

Harvard Business

MARCH 12, 2018

While there’s often increased pressure to be more productive in the office, it’s sometimes hard not to wonder, “What’s the point?” ” Whether in marketing or sales, it often feels like jobs are contingent on external circumstances, the whims of executives, strategic pivots, and shareholder demands.

Sports 28

Sports Company Exercises Fashion 28

Women in Consulting

APRIL 10, 2014

If we want customers and prospects to feel something for our products other than boredom and disaffection, we cannot aim our content solely at their “logic” brains. Stories that illustrate how your products and services have made a difference for customers are a huge sales advantage. Think of Martin Luther King, Jr.’s

B2B 127

B2B Marketing Examples Sports 127

Martinka Consulting

AUGUST 15, 2014

The analogy here is that business is very similar to sports. What generated customers 40-50 years ago – hard nosed, high pressure, make ‘em hurt sales tactics – doesn’t work very well today. With my new book out I expect clients looking to prepare their business for sale will have read my book.

Sports 40

Sports Sales Education Data 40

Harvard Business

OCTOBER 18, 2018

Lance Best, the CEO of Barker Sports Apparel, was meeting with Nina Kelk, the company’s general counsel, who also oversaw human resources. But one person had given him the lowest ratings possible, and from the written remarks, Lance could tell that it was Ahmed Lund, Barker’s head of sales. “You’re surprised?”

Case Study 48

Case Study Case Studies Study Sales 48

Harvard Business

JULY 4, 2017

’ One could imagine an Apple car that is a Tesla-like product—one with comparable speed, self-driving technology, aesthetics, and features–but is so seamlessly integrated with the Apple ecosystem and requires a new sized iPhone, or some kind of blend of iPhone, iPad or MacBook. To me, the minivan is the guiding light.

Sports 35

Sports Transportation Pharmaceuticals Sales 35

Harvard Business

SEPTEMBER 25, 2018

The most common ways of doing this are to send executives to build personal relationships with international business partners and to hire local distribution partners — or independent, third-party intermediaries — to represent their products or services overseas.

B2B 35

B2B Education Media B2C 35

Harvard Business

JUNE 15, 2017

Each presents distinct opportunities for profit and competitive advantage, from product improvements to new revenue streams to possible industry game changers. Innovate products, services, and processes. Use data to uncover hidden insights, and use those insights to create or improve products, services, and processes.

Data 38

Data Company Insurance Insurance 38

Peter Stark

MAY 1, 2022

In the business of sports, it’s common knowledge that you can’t consistently win without working as a united team. We’ve done our job, the problem is in sales and operations.” One of the most common consulting requests we receive involves helping executives and their organization improve cross-departmental teamwork.

Meeting 49

Meeting Sports Resources Engineering 49

Martinka Consulting

MARCH 5, 2021

You may think it sexy to make something but if you’re a sales type with no manufacturing experience it’s probably a road to disaster. This is a contact sport; the more contacts you make the greater your chance of success and in a shorter period of time. Pay them a fair wage, have a good culture, and keep productivity high.

Balance Sheet 40

Balance Sheet Cash Flow Financial Education 40

Harvard Business

FEBRUARY 2, 2018

of all book sales in the United States. Add in speeches, training programs, TV programs, online-products, coaches, yoga, and the like, self-help is a $10 billion industry per year , and that’s just in the U.S. These assertions are based on a diverse set of fields, including psychology, sports, arts, and leadership.

Benchmarking 44

Benchmarking Comparison Research Sports 44

Harvard Business

APRIL 5, 2016

As she explained in this interview , “Companies try to find athletes with attributes that match those of the products the athlete is asked to endorse.” ” According to HBS professor Anita Elberse, who has studied this issue in depth, marketers’ decision making is pretty straightforward.

Advertising 28

Advertising Case Interview Sales Case Study 28

Management Consulted

APRIL 2, 2017

Some recent projects include issues such as global energy solutions and large international sporting events. The firm’s main capabilities include: actuarial, business & organization transformation, digital, marketing and sales, operations & technology, risk management, and strategy & value sourcing.

Oliver Wyman 160

Oliver Wyman Consulting Deloitte Real Estate 160