Martinka Consulting

MARCH 27, 2015

In the NFL, and other pro sports, the league has a salary cap that teams must adhere to. Those include: If we pay people too much based on their productivity we’ll lose money. If we ignore sales and marketing strategies business will eventually disappear. It’s to promote parity and it’s worked. 600 or higher.

Sports 40

Sports Metrics Banking Small Business 40

Women in Consulting

APRIL 10, 2014

There would be a lot less bad marketing in the world if executives were forced to read all the ineffective, sometimes downright awful, content their organizations produce. Marketing is supposed to put human needs first by sounding like it was created for humans by humans. Marketers know this. Think of Martin Luther King, Jr.’s

B2B 127

B2B Marketing Examples Sports 127

Markovitz Consulting

AUGUST 19, 2020

All too often, companies that strive for first mover advantage bleed their products—or their entire organization—to death. Peter Golder and Gerard Tellis’s seminal study of 500 brands in 50 product categories reveals that almost half of market pioneers fail. Good luck finding any of those products today.

Guidelines 140

Guidelines Operations Talent Sports 140

Wakeman Consulting Group: Dave's Blog

FEBRUARY 5, 2023

I was putting together a lecture for Ken Troupe’s Sports Revenue Class and as part of the lecture, I jotted down a few pricing strategies. You aren’t paying attention to what the market might be willing to pay, meaning you likely leave money on the table. You start high and as the market evolves and changes the price drops.

Strategy 78

Strategy Strategy Strategy& Case Study 78

LSA Global

OCTOBER 11, 2019

What Is a Sales Playbook? Like a playbook in sports that plans for the most frequent and most important in-game situations, a sales playbook is a unique collection of sales scenarios, strategies, plans, tactics, and tools to help a sales team consistently win when the stakes are high. Sales Strategy.

Sales 28

Sales How To Tools Sports 28

Martinka Consulting

JUNE 1, 2022

In sports the fans always think that one new player will bring a championship. In business it’s often the thought that the best product wins when it’s usually about marketing and sales. Actually, they have all the options when not tied down to a family sale. We all have misconceptions on things.

Sports 40

Sports Sales Industry Course 40

Wakeman Consulting Group: Dave's Blog

JUNE 9, 2023

This is for more mass-market offerings like Hulu, Disney+, or Netflix. Sports are likely to be even more expensive. Enhanced marketing and sales: I don’t find most of the marketing that goes on effective and most of the sales processes are outdated. Ticket sales are off about 50%. Prices are up 7%.

Survey 52

Survey Industry Sales Marketing 52

Wakeman Consulting Group: Dave's Blog

JANUARY 1, 2023

I’m not surprised that the struggle to sell tickets in many markets was real. There was too much investment in the “V-shaped” recovery narrative and not enough in looking at what had happened in the market. This matters because ticket sales, merchandise, etc. We have economic challenges in some markets.

Sports 59

Sports Marketing Travel Turnaround 59

Harvard Business

AUGUST 17, 2017

The idea of creating a fresh new product, the prospect of increasing market share with brand new offerings, or the vision of disrupting some slow-moving incumbent with a radical new technology – these have an inherently strong appeal for companies keen for growth. How will they perform well enough for us to meet our targets?

Productivity 28

Productivity Sports Sales Energy 28

Consulting Matters

APRIL 9, 2019

So it was a very significant role and we did very unique things and new to the world type products. Like I was a commissioner for a youth Lacrosse program from seven years and brought 450 families into the community of the sport that we were dealing with, and grew it from 2 teams to 24 teams. Dave Saliaris: Yeah.

Interviews 208

Interviews How To Engineering Productivity 208

Wakeman Consulting Group: Dave's Blog

DECEMBER 16, 2022

Last week, I discussed lessons I learned dealing with some of the largest sports’ brands in the world. Research: Remember this: Market research is a proactive activity built on developing a hypothesis of the market or asking a question that you are looking to answer. Understand what the market really thinks of you.

Sports 59

Sports Marketing Research Strategy 59

Consulting Matters

APRIL 9, 2019

So it was a very significant role and we did very unique things and new to the world type products. Like I was a commissioner for a youth Lacrosse program from seven years and brought 450 families into the community of the sport that we were dealing with, and grew it from 2 teams to 24 teams. Dave Saliaris: Yeah.

Interviews 189

Interviews How To Engineering Productivity 189

Harvard Business

OCTOBER 25, 2017

In the beginning companies sold products. A focus on products means a focus on selling running shoes. Selling products limits the revenues you can make from clients: Unless you are innovating and continually updating your product offering, customer attrition tends to be high, and incentivizing repurchases can be hard.

Productivity 28

Productivity Tourism Sales Fashion 28

Harvard Business

MAY 9, 2016

In an era of high-stakes innovation, there is no clearer illustration of how to develop new products the right way (and the wrong way) than a tale of two car companies. How Porsche got the product right. In the late 1990s, Porsche avoided bankruptcy by making its manufacturing more efficient and its sports cars more reliable.

Productivity 28

Productivity Development Sports Engineering 28

LSA Global

APRIL 16, 2021

A Sales Leader’s Dilemma – Top Ways to Grow Revenue There are only so many actions available to a sales leader to profitably grow revenue. The art is identifying, agreeing to, and committing to top ways to grow revenue for you and your sales team. Which sales growth lever should you pull?

Sales 36

Sales B2B Training Training 36

Tom Spencer

JANUARY 13, 2021

Is the problem at hand a market-wide problem? The information about whether our competitors are experiencing the same problem has implications for whether it is an internal problem, or perhaps the entire market is shrinking. What kind of products does our customer offer and how do they differ from one another? Image: Pixabay.

Case Interview 88

Case Interview Interviews Analysis Sports 88

Prudent Pedal

JANUARY 21, 2020

Well, we’ve reached the point where Marketing has ruined a good thing once again. We did it to social media, buyer personas, podcasting, marketing automation, Christmas, Easter, and Memorial Day. Buyer’s journey mapping has grown in importance for professional services firms as more firm solutions have become productized.

B2B 52

B2B Sales Sports Marketing 52

Harvard Business

MAY 7, 2018

Time is running out on personalized marketing as a means of continually raising the return on investment of campaigns. And the technology now exists for marketers to test with high confidence when to communicate and in what order — and to do so in near real time. How Leading Marketers Get Time on Their Side.

Marketing 28

Marketing Bain Advertising Data 28

Harvard Business

DECEMBER 1, 2016

Conventional wisdom suggests that marketers should emphasize the novelty of new products to get people to buy them. Despite the fact that firms spend billions of dollars on developing and marketing new products, these products face persistently high failure rates — often up to 40% to 90%, depending on the product category.

Productivity 28

Productivity Advertising Study Marketing 28

Tom Spencer

JULY 14, 2018

Over the last decade, the money generated by prescription drug companies from sales in the U.S. skyrocketed , growing at average rate of 61%, almost three times faster than increases in sales volumes. Increase competition in the market for high-priced drugs. during the 2016 state, congressional, and presidential elections.

Pharmaceuticals 79

Pharmaceuticals Government Healthcare Sales 79

MishTalk

JULY 15, 2013

Minyanville Business and Market News. China Financial Markets. Market Oracle. Market Ticker. Real Clear Markets. Big Miss in Retail Sales vs. Expectations; Trend Change or Another "Soft Patch"? Retail sales were up 0.4% May retail sales were revised lower, to +0.5% Sales dropped 2.2

Retail 64

Retail Trends Sales Real Estate 64

Harvard Business

MARCH 21, 2018

That’s because the “loyalty era” of marketing, as we’ve known it, is waning. market alone, companies are losing $1 trillion in annual revenues to their competitors because they are not consistently relevant enough. Pride: Customers feel proud and inspired to use the company’s products and services.

Marketing 37

Marketing Apparel Retail Company 37

Tom Spencer

JULY 22, 2015

He says being in business is not like playing a sport or being in warfare. Even in the friendliest of work environments employee performance will be reviewed annually and productivity will be compared against other employees working at the same level. And what is marketing, if not the pure and free exchange of information.

Transportation 60

Transportation Industry Sports Construction 60

Consulting Matters

AUGUST 15, 2019

So, I’ve worked in sports my entire career. Betsy Jordyn : So, you keep talking about sports. So, I would make the assumption if I was listening in that you’re a consultant to sports related organizations. So, this can be sports, hospitals, you know, it can be any different industry. Jahaan Blake : Sure.

Interviews 159

Interviews Sports Training Training 159

MishTalk

DECEMBER 11, 2015

Retail sales disappointed once again today. Last month retail sales rose 0.1%. This month retail sales rose 0.2% Once again the headline for the retail sales report understates underlying strength. Total retail sales rose only 0.2 Excluding vehicles, sales rose 0.4 Vehicle sales fell 0.4

Retail 28

Retail Sales How To Report 28

Martinka Consulting

NOVEMBER 18, 2014

Regular readers know that I like to make analogies between sports and business. If you read the sports page (paper and screen) you know this. I hear it’s huge on sports talk radio, which I don’t listen to. You have to get the word out (marketing). Perhaps your equipment is outdated and not productive enough.

Sports 40

Sports Sales Exercises Finance 40

Harvard Business

MARCH 12, 2018

While there’s often increased pressure to be more productive in the office, it’s sometimes hard not to wonder, “What’s the point?” ” Whether in marketing or sales, it often feels like jobs are contingent on external circumstances, the whims of executives, strategic pivots, and shareholder demands.

Sports 28

Sports Company Exercises Fashion 28

Peter Stark

MAY 1, 2022

In the business of sports, it’s common knowledge that you can’t consistently win without working as a united team. Our job in marketing is to get the message out. We’ve done our job, the problem is in sales and operations.” Unfortunately, some executives and managers don’t feel the same concept applies to their work.

Meeting 49

Meeting Sports Resources Engineering 49

Harvard Business

SEPTEMBER 25, 2018

When companies expand into foreign markets, they need to gain the trust of local business partners and prospective customers in order to succeed. Both of these approaches, however, are time-intensive, requiring executives to spend weeks or months in foreign markets. William Andrew/Getty Images.

B2B 29

B2B Education Media B2C 29

Management Consulted

APRIL 2, 2017

However, due to its rich history in the region, the firm knows the market deeper, better, and has the best government and private sector relationships. Some recent projects include issues such as global energy solutions and large international sporting events. in revenue (wow!). McKinsey & Company. McKinsey at #4?

Oliver Wyman 160

Oliver Wyman Consulting Deloitte Real Estate 160

Harvard Business

APRIL 5, 2016

” According to HBS professor Anita Elberse, who has studied this issue in depth, marketers’ decision making is pretty straightforward. As she explained in this interview , “Companies try to find athletes with attributes that match those of the products the athlete is asked to endorse.” And when do they backfire?

Advertising 28

Advertising Case Interview Sales Case Study 28

Harvard Business

JULY 4, 2017

With that in mind, I can see three potential scenarios for how Apple might play in the autonomous car market. Some of them may never enter the car market, or may at least significantly delay a move toward ownership. Apple has a great intuitive feel for how consumers see a market, versus how manufacturers see it. Or a kitchen?

Sports 29

Sports Transportation Pharmaceuticals Sales 29

Kates Kesler

JUNE 11, 2014

We recently completed a study for the CEO of a very well known, global sports-apparel brand company. The pressure on large companies in today’s equity markets is enormous, with expectations they will continue to produce outsized returns as PE ratios climb daily. Learning from Big Companies.

Apparel 82

Apparel Healthcare Enterprise Chemicals 82

Martinka Consulting

MARCH 5, 2021

You may think it sexy to make something but if you’re a sales type with no manufacturing experience it’s probably a road to disaster. This is a contact sport; the more contacts you make the greater your chance of success and in a shorter period of time. Pay them a fair wage, have a good culture, and keep productivity high.

Balance Sheet 40

Balance Sheet Cash Flow Financial Education 40

Harvard Business

AUGUST 8, 2017

He wanted to build a sports car, then build a more affordable car with zero emissions. Classic metrics like market penetration and market share, which many leaders are measured on, are the very things causing us to miss market opportunities and threats. The biggest problem is the very definition of “market.”

Metrics 28

Metrics Sports Data Marketing 28

Harvard Business

SEPTEMBER 8, 2017

These executives have responsibilities we might expect to reside within marketing. That leaves Chief Marketing Officers with a decision — do you see the rise of these roles as an opportunity or a threat? Marketing faces a particular challenge since customer engagement has traditionally been considered its domain.

Enterprise 28

Enterprise Sports Marketing Software 28

Harvard Business

DECEMBER 19, 2017

Previously dominated by the likes of newspapers, magazines, gyms, utilities, and telecommunications firms, more products and services are being offered to more people through subscriptions than ever before. Philippe Marion/Getty Images. The subscription business model is booming.

Methodologies 28

Methodologies How To Metrics Sales 28