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Narrow Your Niche to Win More Work as a Solopreneur

Successful Independent Consulting

I’ve mentored and represented hundreds of independent consultants and repeatedly I see those with a well-defined niche win more work. This is why you want to be “The Person” to talk to for a given situation. They want to hire a specialist and you want to be that person. The exact opposite is true. What is his sweet spot?

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Understanding Your Target Market: Discovery Calls

Tom Spencer

In my experience as a founder as well as a consultant to startups and companies of all sizes, I have recognized five key principles that can make the customer development process more productive. While this may be emotionally satisfying, false hope is not a sound basis upon which to launch a new product.

Marketing 166
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Be Solopreneur Savvy: Insist on a 1099, not a W-2

Successful Independent Consulting

"As a solopreneur, does it matter how I get paid?” being paid on a 1099 tax basis as a business instead of on a W-2 tax basis like a temp worker makes a huge difference to your profitability for two key reasons: You can pay less tax. You can save more for retirement. Here’s how I figured this out. Absolutely!

Software 195
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How to Find the Exact Words that Attract Your Clients (and Gets them Excited to Work with You)

Consulting Matters

Related Article: "7 Reasons Why Your Client Aren't Getting it When you Write and Talk About What You Do". If you're ready to discover how to talk about what you do in a way that is compelling to your ideal clients, then read on. This article is for you. And they don't have the same vocabulary as you do.

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Ten Factors to Consider Before Jumping into Independent Consulting

Successful Independent Consulting

Sure, it sounds fabulous – be selective about which jobs you take, have a flexible schedule, escape office politics, make really good money – but it definitely has some drawbacks. I made the leap to independent consulting in 2004 and never looked back. You need to be able to pay your bills in good times and bad.

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How to Win Your Consulting Case Competition

Tom Spencer

Are you signed up for a case competition , ready to showcase your skills and get a quick resume-building experience? Or maybe this is your first exposure to case competitions, and you are debating whether they are worth the effort. Before the case competition even begins, you should have people in mind you want to work with.

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9 Essential Questions to Help Tackle Tough People Issues

Makarios Consulting

As a leader, you have the primary responsibility to deal with them – and deal with them you must, because such issues never resolve on their own! Whatever tough people issues are causing your stomach to churn, here are nine questions to ask to help you tackle the matter and get your business back on track!

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