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Lighten Up Your Marketing

Women in Consulting

As content marketing explodes, so too, does the volume of noise. Marketo did this successfully with its Big Activity Coloring Book : “Introducing the Big Marketing Activity Coloring Book!…30 30 pages of pure, unadulterated marketing activity fun!” B2B marketing needs a human touch if it is to stand out. Humor is Human!

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The Lockdown Unlocks Real Work

Markovitz Consulting

The sales, marketing, product, and customer service teams were stuck at the 11th hour (well, the 12th hour, actually) adjusting for the CEO’s violation of structure. He diverted a container that was en route to the US with $400,000 worth of shoes to Africa, where he unloaded everything at a loss.

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Welcome to Spring… and to Spring Cleaning!

Action Plan

Dumping things you no longer need lightens your step. first appeared on Action Plan Marketing. appeared first on Action Plan Marketing. Spring cleaning and organizing is a wonderful thing. As you clear your cluttered desk, you clear your cluttered mind. Organizing online files for easy access streamlines your work.

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The Three Principles of Authentic Persuasion

Action Plan

When you can lighten the mood and make people smile, you’ll find that they’re much more open to you and your ideas. Cheers, Robert The post The Three Principles of Authentic Persuasion appeared first on Action Plan Marketing. I want to encourage you to embrace the power of persuasion.

Ethics 52
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There’s a Lot Going On in Today’s World

Martinka Consulting

It was a week of mostly funny stuff, which sure lightens the mood. I think and hope it will spur activity in the buy-sell market. This could be much worse than the financial crisis of 10-12 years ago, especially for small businesses. Will $1,000 or so per person make a meaningful difference?

Sports 40
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Why is Writing Funny So Hard?

The Fearless Marketer

Well, when I said this to many people last week at Social Media Marketing World I got one response only: “That’s really hard!”. The purpose of humor is to change/alter/modify the state of the person reading your email (or other marketing materials). You want to lighten things up. appeared first on Action Plan Marketing.

Media 48
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The Central versus Decentral Dilemma: How the HR Practitioner can Facilitate a “Center-Led” Solution

Kates Kesler

Shadow functions pop up in the markets and business units when leaders become frustrated with bureaucratic colleagues at the center. Global businesses that are trying to drive scale and agility through integration across markets must share a common design logic that enables consistent connection points that add value.

Agile 65