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Customer intent is a treasure trove of actionable data hiding in plain sight

1 to 1

Every time customers interact with a customer service representative, do a keyword search, click through a brand’s website, or engage other touchpoints, they’re giving hints about their interests and intentions. Insights into what customers want and need are more important than ever as the economy and market conditions change.

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We Need to Approach AI Risks Like We Do Natural Disasters

Harvard Business

Tens of billions of connected sensors are being embedded in everything ranging from industrial robots and safety systems to self-driving cars and refrigerators. Our growing reliance on so many intelligent, connected devices is opening up the possibility of global-scale shutdowns. Insight Center. Bernat Bacete/Getty Images.

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Why consulting?

Management Consulted

I begged my favorite Econ teacher to let me into his Industrial Organization course and fortunately I got a spot. Half of the class was devoted to examining different models and learning the game theory behind strategic decision making; in the remainder of the class, we applied that knowledge and analyzed different industries.

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Top 10 Consulting Firms in Boston

Management Consulted

We’ve reviewed locations, employee counts, industry focus, and reputation of multiple firms in and around the Boston area – and this article will help you make life-changing decisions. Are you a consultant living in Boston? Looking to move to Boston? Considering Boston as potential choice among others, but are not entirely sure?

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How to Quantify Sustainability’s Impact on Your Bottom Line

Harvard Business

We chose Brazil’s beef industry as the location of our case study , both for the size and complexity of the industry and for its impact on the planet. We chose Brazil’s beef industry as the location of our case study , both for the size and complexity of the industry and for its impact on the planet.

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What Marketers Should Know About Personality-Based Marketing

Harvard Business

Moreover, public controversies like the Facebook and Cambridge Analytica story threaten personality marketing’s potential before it has really matured. Marketers, communicators, and the public alike deserve a better understanding of personality marketing — what it is, how it works, and why it matters.

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Why This Health System Offers Refunds to Dissatisfied Patients

Harvard Business

Shortly after forty-six-year-old Karen Hull had elective disc surgery at one of our hospitals, she used a new Geisinger app to request a refund for $150 of her $2250 financial responsibility. At the center of our program lies a “no questions asked” refund policy for patients’ financial responsibility.

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