industries financial-services our-insights how-machine-learning-can-improve-pricing-performance 
Harvard Business
MARCH 9, 2018
In 2011, GE embarked upon an ambitious attempt to digitally transform its product and service offerings. Some performance indicators, including service margins, began to improve. Burberry set out to be the world’s best digital luxury brand, but performance began to suffer after initially improving.
Harvard Business
JULY 12, 2017
Yet in this short period, digital technologies have upended our world. Cross-border flows of digitally transmitted data have grown manifold, accounting for more than one-third of the increase in global GDP in 2014, even as the free-flow of goods and services and cross-border capital have ebbed in the aftermath of the 2008 recession.
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