The Outside-In Approach to Customer Service - SPONSOR CONTENT FROM HBS EXECUTIVE EDUCATION
Harvard Business
MAY 3, 2016
Times are tough for many businesses, yet some are holding their own, even thriving. How do they do it? According to a new book by Harvard Business School’s Ranjay Gulati, it is customer-centric firms—those with a so-called outside-in perspective—that are most resilient during turbulent markets.
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