Putting Customers at the Heart of Your Brand to Create Passionate Fans: What Microsoft Learned About Customer Engagement in the Sports Industry - SPONSOR CONTENT FROM Microsoft
Harvard Business
DECEMBER 18, 2017
Since the pace of marketing is now determined by everyone with access to the internet or a mobile device who can gleefully tweet, post, or blog their feelings and experience, customers can instantaneously become an extension of your company’s story—for good or bad.
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