Successful Independent Consulting

SEPTEMBER 30, 2023

Prospecting, she says, is not about selling; it’s about making appointments for conversations to uncover the pain points you may be able to help with. As self-employed professionals, we’re experts at helping our clients solve problems but we often struggle when it comes to building a healthy pipeline of leads. Remember to be authentic.

Development 195

Development Video Examples Sales 195

CaseInterview.com

APRIL 16, 2020

What if the leader really grasps the problem but has no idea how to solve it? Many salespeople stopped by to try and sell me a furnace. Then one day, the sales representative came by and, instead of selling me a new furnace, led me to buy a new furnace. The leader has a plan to solve the problem. I didn’t buy.

Leadership 90

Leadership Efficiency Energy System 90

Johanna Rothman

JUNE 21, 2023

It's a little different when you sell to a Buyer who is not your User. Consultants do this all the time when they sell workshops. But they mean different things depending on the type of product you create. I wonder if it’s time to stop talking about “customers” altogether. I called that program manager my Customer.

Productivity 90

Productivity Telecommunications Enterprise Development 90

Steve Shu Consulting

MAY 20, 2018

I first helped the consultant and then the client to understand how operational analyses were done and provided them with some tools they could use (e.g., I first helped the consultant and then the client to understand how operational analyses were done and provided them with some tools they could use (e.g.,

Marketing 150

Marketing Case Study Case Studies Consulting 150

Wakeman Consulting Group: Dave's Blog

APRIL 27, 2023

I put down a few ideas that might be helpful. Proper Training : A lot of times discounts come because your sales team might need training on overcoming objections, negotiations, or selling based on value. Too little sales training focuses on teaching salespeople how to sell strategically. That’s their job.

Sales 52

Sales Training Training Marketing 52

Consulting Matters

MARCH 16, 2023

How great does that sound? So how do you get out of this trap? Instead of seeing yourself as an expert in a particular area or even a consultant or coach, you see yourself as a business owner who happens to sell consulting or coaching services - small shift, big game-changer. First, you need to shift your mindset and goals.

Consulting 156

Consulting Media Sales Marketing 156

Johanna Rothman

OCTOBER 10, 2023

My peers and I were reacting to the ideas in the report. We help our clients pre-sell themselves on us, based on our IP. How to Build Your IP You can build your IP, also known as your content for marketing, in many ways. If you have an idea you can't wait to discuss—that's a great topic for a podcast.

Intellectual Property 85

Intellectual Property Consulting McKinsey Video 85

CaseInterview.com

MAY 1, 2020

That job offer from the major airline that looked very appealing before seems like a terrible idea a few weeks later. Chief among these skills is the ability to sell your ideas to others. You have to sell them on that idea. You have to sell them on that idea. You have to sell them on that idea.

Airlines 69

Airlines Insurance Insurance How To 69

Business Consulting Agency

SEPTEMBER 6, 2022

To help, here is a small business idea list. There are 100 small business ideas here. Some business ideas will require more of an investment, while other will require less. Some business ideas will require more of an investment, while other will require less. Sell Handmade Products on Etsy. What you want to do.

Small Business 52

Small Business eBook Real Estate Sales 52

CaseInterview.com

MAY 13, 2020

This is the idea that’s taught to emergency responders. I have no idea. You see, this is the idea that so many people in the emergency responder community have been taught and led to believe. You see, this is the idea that so many people in the emergency responder community have been taught and led to believe.

How To 80

How To Sales Course Leadership 80

The Fearless Marketer

DECEMBER 6, 2021

Sounds easy, but almost everyone avoids doing this or has no idea how to do it successfully. I didn’t do any kind of hard sell, but said I’d be following up by phone. There was zero hard sell. I followed up by phone and didn’t sell; I mostly listened. But that’s really not enough. What have I got to lose?”.

Meeting 118

Meeting Marketing Video Media 118

Wakeman Consulting Group: Dave's Blog

MAY 26, 2023

Next week, 1 June 2023, I’m doing a FREE webinar with AudienceView about brand management for ticket-selling organizations. You’ll learn things like: How branding can help you from having to wait for a “HOT” ticket. Can the A’s sell out every game in Las Vegas ? Theatre is facing big challenges, how do they overcome them?

Sports 52

Sports Retail Film Industry 52

CaseInterview.com

AUGUST 17, 2021

The ability to speak, convey ideas, and inspire others to act is an enormous part of what’s perceived and experienced as leadership. If you need to demonstrate leadership before you are given a leadership position, how do you do that when you lack formal authority? But how does a vice president of sales or engineering spend their time?

Leadership 98

Leadership Engineering Policies Sales 98

The Fearless Marketer

JANUARY 10, 2022

A large percentage of self-employed professionals don’t like selling. They don’t like the idea of pressuring someone to buy. When I’ve asked self-employed professionals to tell me what the stereotypical salesperson sells, I get one answer 90% of the time: Used Cars. So, for many of us, selling means selling used cars!

B2B 62

B2B Meeting Groups Marketing 62

The Fearless Marketer

FEBRUARY 8, 2021

Something I recently realized is that when you offer a webinar, it can feel like a promotion, like you are selling to them. If they like the idea, set up a session and give away your BEST stuff – your most compelling ideas and strategies. Most will realize that they need help in implementing those ideas in their company.

How To 117

How To Advertising Training Training 117

CaseInterview.com

MAY 2, 2018

The CEO is selling the company’s product and market leadership to customers. The CEO is selling new recruits on why they should join the company. The VP of Engineering is selling her boss and colleagues on a larger staffing budget. The VP of Marketing is selling the executive team on a new marketing strategy. Last Name *.

Sales 76

Sales McKinsey Industry Recruiting 76

Makarios Consulting

MAY 17, 2023

You control what you do, how you do it, when you do it, and all the other variables. But this client agreed with Kouzes and Posner’s injunction to “Ask questions that test people’s assumptions … Asking questions is how you’ll continuously uncover needed improvements, fostering innovation.”

Leadership 81

Leadership Retail Sales Productivity 81

Johanna Rothman

MARCH 9, 2022

Instead of showing how clever we are, we can help our readers feel smart. Instead of showing how clever we are, we can help our readers feel smart. However, not all of them understand the idea of an overloaded operator in software development terms. Nor do we show how clever we are. Many product owners are technical.

Agile 69

Agile Software Operations Productivity 69

Business Consulting Agency

JANUARY 9, 2024

Home Based Business Ideas E-Commerce Store Launch an online store selling products ranging from handmade crafts to curated goods. Online Courses or Workshops Develop and sell courses or workshops on platforms like Udemy or Teachable. Home based entrepreneurship can be very rewarding. Being your own boss comes with benefits.

Financial 52

Financial Operations Course Consulting 52

Consulting Matters

FEBRUARY 26, 2020

It's that client that you deeply care about helping that also wants and needs your ideas and approach to consulting. How do you feel if your client gives you a free overnight to stay at one of their hotels to get a flavor of their customer service experience? Of course you do. It's a person. So who is this person? Think about it.

Consulting 177

Consulting How To Marketing Methodologies 177

Consulting Success

SEPTEMBER 4, 2017

You’ll also hear what it takes to identify your greatest strengths, and how you can use them to secure the high value clients that you’ve been seeking. He shares how he turned this disaster into one of the greatest opportunities of his career, but more importantly, how he was able to do so quickly.

How To 130

How To Sales Consulting Resources 130

The Fearless Marketer

SEPTEMBER 27, 2021

This past Friday I hosted a Fearless Marketing Mastermind session on Selling. Some of the material was so good, that I’d consider it a “Masterclass on Selling” and it’s summarized below. Setting the Stage for the Selling Conversation. The Key Issues to Surface in the Initial Selling Conversation.

Metrics 62

Metrics Strategy Strategy Strategy& 62

Consulting Success

JULY 17, 2017

Start small and sell the end vision — how consultants can construct a valuable partnership with anyone from small startups to $2 billion companies. How can you sell a $200,000 project? Sell the vision! Steve has great insights on how to help companies see the outcome of their investment.

Consulting 145

Consulting How To Construction Company 145

CaseInterview.com

APRIL 18, 2018

You get what you “sell” others on giving you. Nearly all of life involves selling, persuading, or convincing others to do what you want them to do. If you don’t know how to sell your ideas, you don’t get very far in your career. I recently conducted an 8-hour class on How to Sell Your Ideas in Everyday Life.

Energy 70

Energy How To Policies Interviews 70

Action Plan

JUNE 19, 2023

A positive response might be, “Oh, that’s interesting, tell me more,” or “How do you do that?” I’ve prepared a report summarizing the most important ideas covered today.” A positive response indicates some level of interest in your idea or proposition.

Advertising 52

Advertising Report Strategy Strategy 52

Consulting Matters

JANUARY 7, 2019

You have to understand that you when you compress a marketing timeline - you are reducing how well you are able to warm up your leads. Your marketing messages and tactics still need to be grounded on how to offer a solution to THEIR wants and needs. Before we get started. You cannot need your clients more than they need you.

Consulting 224

Consulting Strategy Strategy Strategy& 224

The Fearless Marketer

JUNE 22, 2020

What, pray tell, inspired me to write an article about how awful marketing and selling are? Marketing and selling do suck. Marketing and selling suck big time. Over the years, my clients have told me, “I hate marketing and selling myself. So, at least tell me how I can make it less painful.”. Or do they?

Marketing 62

Marketing Ethics Development Sales 62

Consulting Matters

MAY 13, 2021

Not only do you have to know what's on your ideal client's mind, but you need to know what they need - hint - it is NOT the process you are trying to sell. Many of us don't realize how much knowledge we've picked up from being in the trenches. Most blog posts aren't helpful to your ideal customer. He loves talking shop.

How To 194

How To Methodologies Industry Sales 194

Consulting Matters

OCTOBER 30, 2020

Dan is also a dear friend whom I have had the privilege of watching him turn his many ideas into profitable reality. He had some ideas that worked.and some that didn't. Do you struggle with owning your vision for your business with the guilt of now knowing how to make that vision happen? Transcription. Betsy Jordyn: Okay.

Consulting 296

Consulting Insurance Insurance Methodologies 296

Jerry Fletcher

AUGUST 28, 2021

But when you study how they came to be so admired you may find you were unaware of some things that might change your beliefs. The book, filled with proverbs (many of which he invented), was published continuously for 25 years and became one of the most popular publications in colonial America, selling an average of 10,000 copies a year.

Marketing 98

Marketing Consulting Advertising Productivity 98

CaseInterview.com

NOVEMBER 20, 2019

You get promoted on the basis of how others perceive your abilities, as opposed to any objective measure of your abilities. You get business plans funded on the basis of how investors perceive the return on investment opportunity you’re offering. Your technical proposal gets approved based on how others perceive your plan.

Engineering 67

Engineering Sales Productivity Education 67

CaseInterview.com

APRIL 17, 2019

In your career, there will be a few pivotal moments when you “sell” a big idea to someone else whose decision will become an inflection point in your career. You could be “selling” your boss on the idea of promoting you, choosing you to lead a high profile project, or taking on major new responsibilities.

Engineering 59

Engineering How To Interviews Course 59

Consulting Matters

JANUARY 16, 2020

A couple of days ago I wrote an article that differentiates between consultants and coaches and the respective business models. I realized that I was remiss in pointing out one business model that both might choose: becoming a subcontractor. Quick Recap on the Difference Between Consultants and Coaches. What is a Subcontractor?

Consulting 207

Consulting Training Training Marketing 207

Consulting Matters

JANUARY 7, 2019

You have to understand that you when you compress a marketing timeline - you are reducing how well you are able to warm up your leads. Your marketing messages and tactics still need to be grounded on how to offer a solution to THEIR wants and needs. Before we get started. You cannot need your clients more than they need you.

Consulting 202

Consulting Strategy Strategy Strategy& 202

The Fearless Marketer

JULY 27, 2020

What is your BEST IDEA? Not just a good idea, a brilliant idea, or an idea that works. No, Your BEST IDEA. But you can only have one BEST IDEA. So, you already do have a BEST IDEA. Now… someone else might have a better idea. You can only do something with your BEST IDEA. And, guess what?

Meeting 62

Meeting Marketing Leadership How To 62

Action Plan

APRIL 24, 2023

And it’s because he’s a brilliant author who makes these ideas (going back 2,000 years) accessible and relevant to people today. And it’s because he’s a brilliant author who makes these ideas (going back 2,000 years) accessible and relevant to people today. Marketing and selling your professional services is not rocket science.

Marketing 52

Marketing Meeting Strategy& Strategy 52

The Fearless Marketer

SEPTEMBER 13, 2021

Is it your marketing message, creating your services/programs, clearly communicating your value, getting in front of prospective clients, the selling process, or something else? ” It’s not how things are that stop us, however, but how things seem to us that stop us. So, how do you deal with all that stuff?

Marketing 118

Marketing Meeting 118