Jerry Fletcher

SEPTEMBER 4, 2021

“I put all this time and money into SEO and I’m still not getting any new business!”. My advice to that despondent client (at the end of the blog) was to have some conversations. My advice to that despondent client (at the end of the blog) was to have some conversations. I’m getting ready to do it again this year in Q4.

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Media Survey Consulting Marketing 92

Chad Barr

DECEMBER 6, 2023

Are you profoundly aware of how these top performers operate differently from you? Begin by asking targeted questions about these successful organizations: Market Presence: How do their market positions compare to yours? Product and Service Range: In what ways do their offerings differ from or mirror yours?

Industry 52

Industry Marketing Benchmarking Analysis 52

Successful Independent Consulting

JUNE 19, 2017

Let’s face it, consulting often gets a bad rap. To combat this bias, use work samples and deliverables to show prospective clients how you do what you do. Many clients don’t understand the difference between change management work and the more complex change strategy work. Use samples from various clients.

Intellectual Property 150

Intellectual Property Interviews Analysis Media 150

Consulting Matters

MAY 13, 2021

Do you know what keeps your ideal client up at night? Not only do you have to know what's on your ideal client's mind, but you need to know what they need - hint - it is NOT the process you are trying to sell. It's what many business owners dream of, and it might just be one of those things that keep his ideal clients stressing over.

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How To Methodologies Industry Sales 194

Kai Davis

JANUARY 16, 2023

And in that small task, I came across something that helped make the day better: a testimonial from a client — Jakub Zajicek of the agency Speak on Podcasts — that I had received and never published. And then I found his 2022 testimonial update a few emails later. After I fed her at 1am? She wanted company at 2am. ?.

Energy 52

Energy ROI Interviews Marketing 52

Kai Davis

JULY 8, 2020

Over the weekend, I started to reread my copy of Value Based Fees ( link ) , and I opened to this quote: Constantly survey your past clients to determine your full breadth and scope… We are often ignorant of what the client feels has been the true impact of our partnership. How to make a habit of surveying your past clients.

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Case Study Case Studies Survey Study 40

Consulting Matters

JANUARY 8, 2020

You want to take charge of your career and time but how? Get another job? In this blog post I take you through the 5 smart strategies that will help you figure out what's next and how to make it real. Or how the relentless pressure to perform is burning you out. Anna Quindlen. Start your own business? Time freedom.

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Strategy Strategy Strategy& Intellectual Property 177

Chad Barr

DECEMBER 12, 2018

Ever wonder how credibility is quickly gained and achieved when visitors arrive to your site? Here they are: Clients’ List: This is the page on your site that lists your clients by name and potentially also shows their logo or photo. The more clients listed the higher the credibility gained.

Intellectual Property 52

Intellectual Property Case Study Case Studies Study 52

The Fearless Marketer

NOVEMBER 9, 2020

When it comes to persuading a prospective client to buy your services, it ultimately comes down to two big things. Persuasiveness – Are you able to convince your prospective clients that your service is worth investing in? Sounds good, but the client is wondering if it’s really true. Let’s focus on the first one.

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Comparison Methodologies Case Studies Case Study 118

Tsavo Neal

NOVEMBER 16, 2017

” “How much advice do I want to give away for free?” From that point on, I felt as though I was having a conversation with a friend. Instead of creating a “testimonials” page, sprinkle your testimonials throughout your consulting website. How To Ask For Testimonials.

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Consulting How To Case Study Case Studies 60

Tsavo Neal

APRIL 13, 2021

Below is a summary of what the discuss about how consulting websites relate to the sales process. David poses the question: “ Why, for goodness sake, does it take 11 months to get this right? David poses the question: “ Why, for goodness sake, does it take 11 months to get this right? Maybe it doesn’t need to.”

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Tools Sales Consulting Case Study 78

The Consultants Peer Group

OCTOBER 12, 2023

They were: Adherence to an enforceable Code of Ethics Use of a Competence Framework Adherence to a Code of (Professional) Conduct In this blog we will feature how an international-recognized certification as a management consultant further allows you to differentiate yourself as a consultant.

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Consulting Ethics Government Management 52

Chad Barr

MARCH 14, 2018

Testimonials are the powerful social proof needed to convince interested clients of your credibility, track record of success, and insights as to how they too can achieve such results. The key focus of the testimonial should be on the 1 to 3 key impact(s) your clients have achieved.

Media 52

Media Examples Research Video 52

Kai Davis

JUNE 26, 2020

One thing that I’ve long believed (but failed to practice) is that when you receive a new testimonial, you should take the time to tell people about it. I’m delighted to share a pair of new testimonials (and a slight reworking of the copy on my Marketing Clarity Call offering [link] ). ’ Today?

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ROI Marketing Consulting Resources 52

Chad Barr

JULY 12, 2017

I received a request this week from one of my clients asking me the best way to get a powerful video testimonial from a client. I’ve been saying for years that if you tell others how great you are, it can come across as boasting or a bunch of fluff. She readily agreed but apparently was busy doing it.

Video 52

Video Examples Productivity Course 52

The Fearless Marketer

JULY 20, 2020

We don’t want to be seen as being self-serving, wanting to close a deal (with the client’s needs being secondary). That makes sense, but why not sell with the client’s needs being primary? After all, you are in business to help your clients succeed, right? How are things going for you right now during the pandemic?”.

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Case Studies Case Study Study Resources 62

Women in Consulting

SEPTEMBER 4, 2018

Adding huge value to your clients. Now is the time to get feedback and ask for that testimonial. Here’s a step-by-step guide on how to ask for and craft a winning testimonial. Make it painless for them: don’t send your clients a survey to fill out or ask them to answer questions via email.

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Examples Recruiting Recruitment Survey 59

Tom Spencer

MAY 4, 2019

Think about it: if someone doesn’t care about their business, how would they care about yours? I suffer from a serious case of no-artistic-talent-itis. If you suffer from the same condition, don’t worry. The moment your proposal looks like a Hawaiian shirt, it becomes difficult for potential clients to focus.

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Tools Data Talent Video 60

Tsavo Neal

DECEMBER 19, 2017

On December 13th, she hosted a webinar with More Clients More Fun (Check out the amazing Facebook group here ) on the 5 must-haves that consultants and coaches should have on their website in order to use it to generate more business. Here are my key takeaways from the webinar: 5 Features Every Coach and Consultant Needs On Their Website.

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Consulting Video Resources Sales 99

Kai Davis

DECEMBER 21, 2020

Because your homepage is one of the most visited pages on your site (and because a simple constraint helps stop this from snowballing to “review ALL the pages!”). First, get ready to take notes. When you get to a spot where the copy slips or doesn’t make sense, make a note of that spot and what you can do to improve it.

How To 52

How To Video Marketing Consulting 52

Tsavo Neal

SEPTEMBER 9, 2019

Ranking on the first page of Google is much easier for your consulting business when you get specific on who you serve. Don’t shy away from it. Google — and your potential clients — will recognize and reward you for it. Both of these free offers add value to their potential clients. Overview – Ascent Consulting.

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Consulting Case Study Case Studies Construction 60

Tsavo Neal

JANUARY 18, 2018

If you haven’t generated any interest from potential consulting clients through your LinkedIn profile, you’re doing something wrong. LinkedIn gives you an incredible opportunity to network and attracts potential clients for your consulting business. HOW I DO IT. “ [Testimonial from your previous client].

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Consulting Resumes B2B Sales 60

Jerry Fletcher

AUGUST 21, 2021

I’ve known folks that parachute from airplanes that were airborne in the Military and those that just wanted to check off a thrill on their bucket list. How do you get from unknown to memorable. How do you go from Credibility to Cash? Both took a lot of precautions. Pay it forward.

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Marketing Consulting Cash Flow Company 96

Consulting Matters

SEPTEMBER 12, 2018

You want to attract and retain customers/clients. If you skip the web process and go straight to marketing, you might employ tactic after tactic without really having a sense of the end game outside of finding clients. You will also see how offering too much muddies an otherwise good marketing message. What do I want?

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Development Film Marketing Productivity 184

Tsavo Neal

AUGUST 24, 2017

Unless your case studies show your potential clients that you’re capable of solving their problem, they are nothing but wasted space on your website. They show the client what could be. By the end of this article, you will… Know how to turn your past case studies into top-lead generating pages on your website.

Case Study 60

Case Study Case Studies Study Consulting 60

Tom Spencer

MARCH 18, 2022

The industry comprises global players like Analysis Group, Cornerstone Research, and Charles River Associates that help hundreds of clients each year with complex economic problems that often require a lot of expert-level testimony and data analysis. In this post, I will share 5 tips on how to ace your economic consulting interview.

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Cover Letters Case Interview Consulting How To 109

Women in Consulting

MAY 6, 2022

Confidence from the Client’s Perspective. They may be looking for strategic perspective from outside the organization or a specific infrequently-used expertise or someone not involved with their internal politics. How Prospects Build Confidence in You. How do they develop that confidence in you?

Consulting 62

Consulting Case Studies Case Study Meeting 62

Jerry Fletcher

MARCH 27, 2021

Not everyone has a partner outside the business they can talk to candidly about how it is going. If the one unloading their latest client experience is lucky they will be considered merely offensive. Another Client’s shoulder This is possibly the worst. Another Client’s shoulder This is possibly the worst. It happens.

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Marketing Consulting Ethics Case Interview 75

Tsavo Neal

NOVEMBER 16, 2017

In this episode, you’ll learn how to make your consulting website far more persuasive using social proof. In today’s episode, I’m going to give you a quick primer on social proof and how to use it on your consulting website. First I’m going to get rid of the logo section. Let’s start from the top.

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Video Consulting Study Examples 60

Successful Independent Consulting

APRIL 14, 2017

Most independent consultants have no budget for marketing or advertising, yet they all wish they had a bigger client list. Having a well-crafted LinkedIn profile is free and one of the first things potential clients will look at when they hear about you. This is what you want potential clients to see when they skim your profile.

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Consulting Examples Marketing System 150

Tsavo Neal

DECEMBER 11, 2020

A list of testimonials and recommendations from your colleagues, employers, and clients. A page that explains how your work benefits the reader, a few notable things about yourself, your projects and interests, and your story. What part of building a business online do you find the most difficult? Blog Page. About Page.

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Resumes Sales Consulting Productivity 78

Chad Barr

NOVEMBER 3, 2021

How much content should I give away for free? Like many of my clients over the years, I have published immeasurable pieces of content in diverse media formats: articles, newsletters, infographics, visuals, podcasts, videos, interviews, courses, eBooks, and published books. Remember the adage, you get what you pay for?

Intellectual Property 52

Intellectual Property eBook Case Interview Course 52

Comatch

APRIL 3, 2023

One of the most valuable tools in your arsenal is social media, which offers you an open stage to connect with clients and evolve your personal brand. One of the most valuable tools in your arsenal is social media, which offers you an open stage to connect with clients and evolve your personal brand.

Media 52

Media B2B Development Sales 52

Women in Consulting

NOVEMBER 30, 2017

But advice from WIC member Linda Popky at the November meeting really got me thinking. Am I creating new intellectual property each week that I can share with my clients? That work may not be right for us or get us to our goals. So how do you stand out if your projects aren’t defining the future you want? Be different.

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Intellectual Property Consulting Education Meeting 66

Tsavo Neal

AUGUST 3, 2017

How do you design a website that will actually generate real business results? In this 5 part series, called “Essential Consultant Website Pages”, I’m going to break down how you and your designer can create the most effective sales-oriented website for your consulting business. Consultant Website Template.

Consulting 60

Consulting Examples Education Case Studies 60

Tsavo Neal

NOVEMBER 13, 2020

How can I find the companies that need management consulting? Instead, look for companies that would benefit from your advice. How can you find those companies? Give away generalized advice for free (this will attract potential clients) — but charge for advice specific to a particular client. Win clients.

Media 60

Media Advertising Industry Consulting 60

The Fearless Marketer

JULY 1, 2019

Getting your list of prospective clients together. Getting attention via email or other marketing activity. Getting a meeting and initial conversation with your prospective client. They only have a vague sense of how your services work and the value that you offer. State Your Clients’ Core Question.

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Sales How To Guidelines Case Studies 63