The Fearless Marketer

DECEMBER 6, 2021

Gauging from last week’s article on Color-Coded Persuasion, I was reminded once again that the topic of communication and persuasion is central to attracting new clients. To market effectively, you also need to build familiarity and trust with prospective clients. And to do that, you need to reach out, meet, and talk with them.

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The Fearless Marketer

JANUARY 13, 2020

The purpose of B2B marketing is to get meetings with prospective clients. Well, just think about how prospective clients turn into paying clients. Yet so many B2B service pages are written as if that’s how they expect their web visitor to respond: “Oh, wow, this sounds like the perfect service.

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Tom Spencer

NOVEMBER 19, 2021

Business development consulting is about helping businesses grow sales and profits in order to achieve their strategic objectives. Business development consultants enable companies to reach their full potential and rescue companies that are struggling to survive. How did you get my information? We don’t like XYZ feature.

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Tom Spencer

SEPTEMBER 13, 2020

By no means do I pretend to see the future, but I think I can take an educated stab at how consulting life may change once the COVID crisis is over. Many prospective consulting candidates are probably keen to know what to expect. How will COVID-19 affect client travel? Office habits of the client.

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Travel Consulting Hotels Meeting 88

The Fearless Marketer

JULY 12, 2021

Self-employed professionals offering consulting, coaching, or training services and programs (or a combination of these). We’ll meet once monthly via Zoom. Meetings will be on Fridays from noon to 1:30 Pacific. The next meeting will be on Friday, July 23. You’ll get a few email reminders, including on the morning of.

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LSA Global

APRIL 15, 2024

Done right, thorough market research should unearth valuable insights about your ideal target clients, competitors, and emerging trends. Developing an effective sales strategy requires a deep understanding of market dynamics and the ability to adapt to evolving trends. Understand Your Market Landscape Knowing your marketplace matters.

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The Fearless Marketer

FEBRUARY 22, 2021

When we think about marketing our professional services, we usually think about all the things we need to DO to get clients. Ultimately, the focus of every business is helping clients and customers get what they want and need. What do you stand for and how do you deliver it? What exactly is your business Focus?

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Jerry Fletcher

NOVEMBER 21, 2020

Monday, I attended my local NSA chapter monthly meeting. One of our speakers was talking about interactive activities that could be used working virtually and taking advantage of the breakout room capability available in Zoom and other virtual meeting tools. How long will it take you to deliver what you say? Rant, he said.

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Women in Consulting

MAY 6, 2022

Confidence plays an interesting role in consulting. Our customers need to have confidence in us as consultants. And those nuances contribute significantly to the level of success a consultant can achieve. Confidence from the Client’s Perspective. How Prospects Build Confidence in You.

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The Fearless Marketer

JANUARY 20, 2020

I’ve been writing a lot about the importance of setting up meetings with prospective clients and those who can lead you to prospective clients. How to Get 100 Meetings. More Meetings = More Clients. In most cases you’ll get one or two of these, rarely all of them.

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Meeting B2B Case Interview Resources 62

LSA Global

JANUARY 17, 2022

Getting Back on Track Here’s an all-too-familiar sales scenario. You’ve done your research, gained access, scheduled a meeting, done pre-call sales planning , and are well into a conversation designed to build a relationship and help your potential new client to succeed. But you sense the prospect is hesitating.

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The Fearless Marketer

OCTOBER 26, 2020

You have to put all the pieces together to successfully attract the clients you want to your business. Be clear on exactly who your Ideal Clients are and also clear on the Ultimate Outcome that you help your clients achieve. A Presentation answers all the questions a prospect has about how you can help them.

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Consulting Success

MARCH 5, 2018

The importance of trusting your motivation, developing habits of effective networking and capitalizing on your strengths to find greater consulting success. Description: In today’s episode, I’m joined by Elizabeth Woolfe, a passionate consultant with a focus on nonprofit organizations in the healthcare industry.

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Jerry Fletcher

MAY 8, 2021

where you sit down with a prospect and learn about her/his operation and get to ask questions from which you will develop a proposal. Meeting name. Don’t call it a Discovery meeting or chat or whatever. Put yourself in the position of the prospect. To her or him, Discovery sounds like a scientific examination.

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The Fearless Marketer

MARCH 15, 2020

Wondering how your business can survive and thrive during the Coronavirus pandemic? In this article, I’ll talk about how, as a self-employed professional, you can stay put in your home office, work with existing clients and attract new ones with easily-available virtual strategies and tools. . Live session this topic tomorrow.

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Women in Consulting

NOVEMBER 8, 2017

:: As a strategic marketing expert, I help my clients get heard above the noise. All of this chatter makes it really hard for anyone to hear—both prospective customers as well as the people who are trying to reach them. And it’s important for consultants, too—in fact, maybe more so for us. How do you do this?

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Tsavo Neal

MAY 20, 2019

“Designers/marketers have no idea what a website should do for a consultant.”. If you’re struggling to find a marketer or designer who understands what your consulting website should do, you’re not alone. Chances are you don’t know what your consulting website should do. In business consulting, professionalism is important.

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Consulting Success

NOVEMBER 13, 2017

Transcript: I was recently at an event with a bunch of clients, and we were talking about the importance of having control, guiding a conversation when you’re speaking with a buyer. This is an area that a lot of consultants have a challenge with. And yet, an example that one of our clients, Mike G., Well of course you are.

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Video How To Interviews Sales 101

ConsultX

AUGUST 17, 2021

Acquiring and keeping Consulting Clients for the long-term creates a win-win situation, and this article will explain why, and how. Fairly obviously, getting clients is critical to the success of a Business Consultant, Coach, or Advisor. How is long-term Business Success structured? Why long-term?

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Jacq Hackett Consulting

OCTOBER 5, 2017

If your small business is a consultancy practice, then you’ll very likely be working in a project-based environment – pitching for and conducting short-medium term projects. Managing project scope is one of those tricky issues that tends to keep consultants up at night. It’s all about managing their expectations right from the get-go.

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The Fearless Marketer

MARCH 30, 2020

Are you wondering how to keep up the momentum in your business during the coronavirus shutdown? I’ve been talking a lot about the importance of ramping up your business communication, staying in touch with clients and others in your community, and having more conversations. The client appreciates the ideas and you both feel inspired.

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Jerry Fletcher

AUGUST 8, 2020

Your clients may exhibit this phenomenon. There is a path every consultant must walk. In today’s world awareness of who you are is critical to staying engaged with clients. One client, plus another and yet another until you have an ongoing string of them. Controversial gets you seen. Results gets you paid.”.

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Jerry Fletcher

JUNE 27, 2020

The popular press was crowing about how populism was sweeping the earth because social media had given everyone a voice. Suddenly marketing gals and guys are debating whether to listen or lead and how the pandemic reaction will affect that going forward. Consultant Marketing is different…or is it? Then a pandemic got in the way.

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The Fearless Marketer

AUGUST 20, 2018

You occasionally set up meetings with colleagues to explore opportunities. And usually, they will result in landing some new clients. But this is not the approach that works to get a steady, predictable stream of new clients. If you give me too much to do I’ll get overwhelmed.”. Pillar One: Focused Goals.

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The Fearless Marketer

JULY 1, 2019

Getting your list of prospective clients together. Getting attention via email or other marketing activity. Getting a meeting and initial conversation with your prospective client. Directing your prospect to online information about your services (what I call a Sales Letter).

Sales 63

Sales How To Guidelines Case Studies 63

Tsavo Neal

MARCH 29, 2018

In this episode, you’ll learn about the expectations your prospects have when they visit your consulting website, and how important it is to meet (and exceed) those expectations. Prospects check you out via your website. Prospects check you out via your website. Your site is a reflection of you.

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Video Consulting Meeting 60

Tsavo Neal

DECEMBER 11, 2020

A list of testimonials and recommendations from your colleagues, employers, and clients. A page that explains how your work benefits the reader, a few notable things about yourself, your projects and interests, and your story. A digital version of your resume that makes it easy for employers or clients to see your skills and results.

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The Fearless Marketer

JULY 20, 2020

We don’t want to be seen as being self-serving, wanting to close a deal (with the client’s needs being secondary). That makes sense, but why not sell with the client’s needs being primary? After all, you are in business to help your clients succeed, right? How are things going for you right now during the pandemic?”.

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Case Studies Case Study Study Resources 62

The Fearless Marketer

SEPTEMBER 27, 2021

The selection below is from Mark Thompson , who has consulted on strategy for more than 25 years, and it covers what to say in the early stages of the selling process. People die, someone gets promoted, companies get put into play… we have a pandemic… A million things can happen that can cause the deal to die.

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Metrics Strategy Strategy Strategy& 62

ConsultX

JULY 19, 2021

You’ll have access to a huge suite of resources and on-going support to answer all questions you may have about the ConsultX systems and consulting to your clients. You can make your way through the training material at your own pace and schedule times for live sessions with our consultant trainers.

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Martinka Consulting

MAY 5, 2021

I was talking with (helping) a person who has a very small advisory firm about a recent conversation he’d had with a prospective client. Contrast that with a meeting I had the other day. At one point, my prospective client said, “You ask really good questions.” Did you ask about timing? Leonard Bernstein. “To

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IMC USA

NOVEMBER 13, 2018

Message from the Chair/CEO, Juan - Communicating our Consulting Value. Moreover, in July a personal trip to Russia gave me the opportunity to meet with four IMC members from that country. In Milan a few weeks ago, I attended the International Council of Management Consulting Institutes (ICMCI) annual conference.

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Do It! Marketing

JUNE 26, 2020

No events – no meetings – no training. And your clients need your ideas now more than ever – online, offline, on video, in person, on webinars, in groups, and privately. Too many of my esteemed competitors would tell you that speaking is dead – time to move on. Gosh – I guess Covid-19 wiped you out.

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LSA Global

FEBRUARY 15, 2021

The First Step How is your sales pitch going? You need to learn how to create more open sales prospects. To be successful in sales, your prospects need to be open to engaging with you. To be successful in sales, your prospects need to be open to engaging with you. Many prospects react negatively to sales calls.

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Sales How To Case Study Case Studies 36

Business Consulting Agency

OCTOBER 6, 2023

While the entrepreneurial spirit fuels innovation and creativity, the guidance and expertise of business startup consultants can significantly amplify the prospects of a successful launch. Get a solid business launch with the help of experts.

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Consulting Analysis Financial Operations 52

ConsultX

AUGUST 15, 2021

This is achieved by taking a more active role in helping clients succeed in improving the profit, growth, and value of their businesses. The methodology uses a 3-phase process – taking the client from where they are now, to where they want to be over the long term. The 3-Phase ConsultX Methodology.

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Women in Consulting

MAY 17, 2016

There are many ways of marketing your consulting services. How could you choose your choice of travel, and what to do once there, without knowing where you are going ? Likewise, before using the tactics of marketing, make sure you know where you are going before you plan how to get there. Next, who are your best clients?

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