Narrow Your Niche to Win More Work as a Solopreneur
Successful Independent Consulting
APRIL 1, 2024
Think of it from your potential client’s perspective. It was hard to recommend him to clients because we couldn’t say with conviction, “You need to talk with Jack Tradesmith because he’s the expert at leadership development.” Many solopreneurs make the mistake of marketing themselves as a jack-of-all-trades.
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