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Achieving Startup Success via Product-Market Fit

Tom Spencer

It has come to be known as product-market fit. After lack of funding, failure to achieve product-market fit is the most common reason that startups fail. Thus, achieving product-market fit should be a top priority for any founder looking to achieve long-term success. What problems do customers actually have?

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Google Enters the Hotel Business, Takes on Advertisers Priceline, Expedia, and Trip Advisor

MishTalk

Thus, I welcome the Wall Street Journal report Google Checks In to the Hotel Business. Google Inc (GOOG) is moving boldly to play a larger role in booking hotel rooms—at the risk of offending some of its most important advertisers. The idea is to encourage travelers to plan more of their trips directly on Google.

Hotels 69
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Back to the Basics in Leadership and Life with former EVP of Operations for the Walt Disney World Resort Lee Cockerell

Consulting Matters

He's a great leader, and I promised through this "favorite executive series" that I would use my show to offer insight into the hearts and minds of great leaders so that you can be more effective in creating marketing messages and copy that resonate with them. If so, check out my services: [link]. Connect on LinkedIn: Betsy Jordyn [link].

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Lifestyle Brands Are Building Hotels Now. Here’s Why That Actually Makes Sense.

Harvard Business

“Our ultimate marketing mission is to make Chipotle not just a food brand but a purpose-driven lifestyle brand,” the company’s new head of marketing said. ” Surely marketers with big dreams can come up with bolder real-world strategies than these. ” Peddling burritos? Selling sweets?

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Consultant Marketing Name Change

Jerry Fletcher

It is great to know you’re scheduled to speak somewhere and all the details have been taken care of, the flight, transfers, hotels. Jerry Fletcher is a sought-after International Speaker, a beBee ambassador, founder and CEO of Z-axis Marketing, Inc. Long term scheduling is a delight and a devilment. All that stuff.

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How Our Hotel Chain Uses Data to Find Problems and Humans to Fix Them

Harvard Business

At Dorchester Collection of ultra-luxury hotels, we use big data and analytics to help us improve our guest offerings and marketing. For instance, last year Metis looked at customer sentiment about Parisian luxury hotels. According to Metis’ analysis, guests view Paris’s 5-star hotels as interchangeable.

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Consultant Marketing Speaking Pay to Play

Jerry Fletcher

I’m used to that as these days so many organizations host events where they expect “Thought Leaders” to pay their own way to the event and pick up the cost of the hotel as well. Jerry Fletcher is a sought-after International Speaker, a beBee ambassador, founder and CEO of Z-axis Marketing, Inc. What about business development value?