Harvard Business

JUNE 4, 2018

Recommendation is huge, and our search feature is what people do when we’re not able to show them what to watch.” Recommendation engines not only generate useful data for analyzing customer desires; they can be harnessed to make tactical and strategic recommendations for marketers. Insight Center.

Engineering 28

Engineering Marketing Advertising Enterprise 28

Harvard Business

OCTOBER 19, 2016

I’m teaching a new course this semester on cognitive technologies (AKA artificial intelligence) to Babson MBAs. Many of them are new to this set of technologies, and seeing the topic through my students’ eyes has made me realize how overwhelming it can be. Insight Center. The Automation Age. Sponsored by KPMG.

Software 28

Software Tools Examples Company 28

Harvard Business

JULY 12, 2017

We introduced the Digital Evolution Index in HBR in 2015 to trace the emergence of a “digital planet,” how physical interactions — in communications, social and political exchange, commerce, media and entertainment — are being displaced by digitally mediated ones. Digital technology is widespread and spreading fast.

Methodologies 28

Methodologies Policies Government Data 28

Harvard Business

MAY 8, 2017

In a study of S&P 500 and Global 500 firms, our team found that those leading the most successful transformations, creating new offerings and business models to push into new growth markets, share common characteristics and strategies. How successful has the company been at creating new products, services, and business models?

Methodologies 53

Methodologies Culture Metrics Company 53