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Narrow Your Niche to Win More Work as a Solopreneur

Successful Independent Consulting

Many solopreneurs make the mistake of marketing themselves as a jack-of-all-trades. Here are three exercises to get you started. Exercise #1: Reflection. Exercise #2: Study Your Work History. For example, Fortune 500 or middle market? The exact opposite is true. Pinpointing your niche is hard. What am I good at?

Exercises 195
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Consultant Marketing Synchronicity

Jerry Fletcher

The exercise is to have someone in the meeting rant for one minute, uninterrupted, about a subject of their choice. The exercise is intended to open up a closer understanding of the people “in the room” and to build engagement. Rant, he said. And rant a couple of us did. And so it goes.

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Music for Motivation and Resilience

Harmonious Workplaces

Then, in 2018, I found the Body of a Warrior program, which revolutionized how I thought about eating, exercising, and maintaining my health. Music played during physical exercise can influence short-term and long-term outcomes, with motivating music leading to increased exercise intensity and endurance (Priest & Karageorghis, 2008).

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Fearless Marketing Mastermind

The Fearless Marketer

Here’s my update on the Fearless Marketing Mastermind: First of all, who is this for? We’ll always include a 10-minute small group discussion or exercise. Marketing messages and ultimate outcomes. Proactive Experience Marketing: Webinars, speaking, presentations, podcast interviews, etc. Keep-in-touch marketing (i.e.

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The Way of Marketing Moderation

The Fearless Marketer

All three sisters did a lot of exercising in their lives – sports, running, walking, skiing. Too much exercise puts a lot of strain on your joints, and the knees are often the first to go. Including marketing for our small businesses. You may be surprised to know that I spend virtually nothing on my marketing.

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5 Great Marketing Ideas

The Fearless Marketer

Every week for 25 years I’ve written this newsletter, The Fearless Marketer (used to be More Clients). Look, ultimately, marketing is about clearly and persuasively communicating about the value of your professional services. Refining Your Marketing Message. The Way of Marketing Moderation. Don’t just read them.

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Consultant Marketing Your Voice

Jerry Fletcher

There are three levels of expertise in my view: Your niche in the local market Well known in our industry A “leading light” in your industry. For me, it is marketing for consultants. Put pen to paper or exercise your keyboard skills to take the newfound knowledge and turn it into observations in your voice. Stubborn counts.