Remove Examples Remove Intellectual Property Remove Marketing Remove Productivity
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Consulting Tip #7: Beware of Other People Using Your Intellectual Property for Their Exposure

Johanna Rothman

No payment for my time or my IP (Intellectual Property). They wanted my intellectual property for their exposure. For example, I'm doing a webinar on November 30 where the value is primarily promotion for my new book. See Project Lifecycle Workshop: How to Manage Project Risks to Release Successful Products.)

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5 Effective Content Marketing Tips for Consultants

Consulting Matters

Content marketing is not some marketing fad. Content marketing is essential for consultants because we are in the knowledge business. Content marketing is essential for consultants because we are in the knowledge business. We don't sell a tangible product or service. It all starts here.

Marketing 202
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An Insight into Special Services: Transfer Pricing

Tom Spencer

Transfer pricing comes into the picture when the forces of market competition are wiped out. The most widely applied practice is the so called “arm’s length principle”, meaning that goods and services transferred between related companies should be valued using market prices, which unrelated parties would agree on.

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Use Work Samples to Seal the Deal

Successful Independent Consulting

For example, a PowerPoint deck, a sample work plan, a graphical timeline, an assessment summary, project communications, work instructions, project branding and logos, a coaching plan, etc. Avoid leaving them with the client because it’s your intellectual property. I can’t think of a time when this tactic didn’t work.

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Internet Monetization

Chad Barr

It boils down to successful brands, successful products and services, increased revenues that are executed over time. Let me articulate further: Brand: The more products, services and intellectual property you create, that is directly and uniquely attributed to you, the stronger and more successful your brand becomes.

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The Global Tax Agreement – A Friend or Foe for the Big 4?

Tom Spencer

According to Pillar One , companies of a certain size that generate a certain level of profits will have a portion of their profits taxed in the jurisdictions where they generate sales rather than where products are manufactured. For example, an auto manufacturer may decide to locate in Hungary because of its 9% corporate tax rate.

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Why Consulting Businesses Don’t Scale Easily (& How To Scale Yours)

Tsavo Neal

With Back Mechanic, Dr. McGill has taken his expertise and created a product out of it. Creating a product that summarizes your expertise into a product — aka, “Productized Consulting” — is difficult. Most consultants don’t imagine themselves as product creators. And it costs $35. That was the primary benefit.