Sat.Oct 09, 2021 - Fri.Oct 15, 2021

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The Best 2×2 Matrix of All Time for Consulting Firms

David A Fields

As a consulting firm leader, you’re well aware that within every client presentation longer than 30 minutes, every white paper, and every compendium of content beefier than 20 pages, you’re required to present at least one 2×2 matrix. Failure to do so could cost you your consulting license. This was brought to my attention by … Continued.

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8 Metrics For Consulting Businesses: What To Track (And Why)

Consulting Success

What metrics for consulting businesses should you track if you want to grow? You’ve heard it before: what gets measured gets managed. But if you don’t even know what to measure, how are you supposed to manage (or improve) it? We’ve had many consultants in our Clarity Coaching Program ask us about what they should. 8 Metrics For Consulting Businesses: What To Track (And Why) is a post from: Consulting Success.

Metrics 246
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Boost Your Professionalism with a Business Logo

Successful Independent Consulting

Photo: Getty Images. As a an independent consultant you probably set your own rates. The more professional you are, the more likely you’ll be able to charge more for your expertise and services. Having a logo for your business will help you look like “the real deal” so why not get one? It’s not a huge financial investment. In some cases you can even get one for free.

Media 195
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From C-Suite Executive to C-Suite Coach with Adam Schwartz

Consulting Matters

Adam Schwartz was an experienced Chief Communications Officer for a $3b global hospitality company when he unexpectedly got laid off. When he got opportunities, he knew he didn't want to take another corporate job. He wanted to do his own thing, but he didn't know what that was. This sacred crossroads is where he and I started to work on his brand messaging and positioning.

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PowerPoint Best Practices for Creating Stellar Presentations

Mastering data visualization in PowerPoint will help accelerate your career because it positions you as someone who can present data that drives business decisions forward. think-cell's PowerPoint Best Practices eBook was created specifically for professionals aiming to master the art and science of data-driven storytelling. What’s inside: Practical Insights: Uncover valuable tips for crafting engaging and persuasive presentations.

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Are you cut out for solo consulting?

Jacq Hackett Consulting

If you’ve had a successful career in the government or community services sector, you might be thinking about setting up a consulting business. But are you cut out for it?

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How To Understand Your Team Type: Collocated, Satellite, Cluster, Nebula

Johanna Rothman

I've been hearing people talk about “hybrid” remote teams. So far, every person I've talked to means something different. When Mark Kilby and I wrote From Chaos to Successful Distributed Agile Teams , we differentiated between these types of teams: Collocated, as all the people are within 8-16 m of each other. (See the Allen Curve above.).

How To 110
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Customer Confidence in Your Brand Is Most Influenced by Your Employees – Here’s Why

Clarity Consultants

When it comes to customer confidence in your brand, it isn’t your products or services that make the biggest difference. Instead, your employees are the largest contributing factor. If you are wondering why your employees have the biggest influence on customer confidence, here’s what you need to know. Customer Confidence Is Built By Touch-Points. The Customer Experience.

Training 104
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Why Trying to Pivot to a Consulting Career through an Online MBA Might Not be the Best Idea

Tom Spencer

MBA consulting recruiting season starts every fall. For a few falls now, in my capacity as a volunteer career advisor, I have had to uncomfortably tell incredibly intelligent MBA students from highly respected schools that they are utterly ill-informed about entering the consulting profession. It isn’t that they did anything wrong per-se or that they suffered from a less than stellar academic instruction.

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Don’t Let Today’s New Hire Leave Tomorrow

Brimstone Consulting

You need to take action to ensure that your new hires don’t become next year’s culture escapees. So, you just found wonderful new hires from other companies in your industry. Congratulations…and beware, these new hires are part of the “Great Resignation.” They left their last company looking for change, and if you don’t provide it, they’ll leave your company too.

Culture 78
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Leadership Tip 14: Reduce Other People’s Dependence on Your Decisions

Johanna Rothman

You're a leader in the organization. And you're supposed to be at another meeting, that started 15 minutes ago. Your previous meeting ran long, so now you're late. But the conversation you just had? That conversation prevented a bad product decision. (Or, it prevented a customer meltdown. Or something equally important.). At least, the decisions you made earlier seemed quite important then.

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287: Jim Cornehlsen—Are You Passionate About Helping Leaders Release Their Inner Entrepreneur?

On the Brink Podcast

Hear how great execution is most often the key to growth. At times I have the pleasure of meeting interesting people who bring their breadth of experiences to share with our audience. Jim Cornehlsen is just that type of person. We met through a networking group and found our interests so overlapping that we kept our conversations going. What did we talk about?

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The Role of 5G in Online Sports Betting

Tom Spencer

5G networks are a promising wireless technology that online bookmakers and sports betting operators should factor into their business strategy. Once implemented, this technology offers the potential to serve more sports betting enthusiasts. It will also enable new product development with sportsbooks being able to offer customers new services – such as multiplayer and interactive experiences – and more ways to engage customers, including offering access to more sports, up to the minute sports n

Sports 78
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How to Write About Your Services

The Fearless Marketer

When it comes to writing about your professional services, there’s a good chance you don’t know what exactly to write about and how to structure your writing. Essentially, what you write should answer 10 key questions a prospective client has about how you can help them. Your written materials will be most effective if it answers those questions as clearly and as concisely as possible.

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Savings Consultants Are Needed in Today's Market More Than Ever

Savings Consultants are needed in today’s market more than ever. With an increase in expenses, businesses are looking for opportunities to save. Often unknown to businesses are savings in expense reduction, specialized tax savings, specialized savings including medical underpayments, health benefits cost reduction, zero cost processing, and more. Blue Coast Savings, with over 20 years in business, assists Savings Consultants in helping these companies move toward more profitable businesses.

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Research: Women Leaders Took on Even More Invisible Work During the Pandemic

Harvard Business

They bore the brunt of mission-critical tasks like supporting employees and advancing DEI. But they aren’t getting recognized or rewarded for it.

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Attracting the attention of legal services clients

The Source

The rollercoaster of the last 18 months has taught us a lot about the importance of thought leadership. While the headline news is that clients of professional services firms have increasingly turned to thought leadership to help them navigate their way through the challenges they face, we wanted to dig beneath these headlines to investigate the needs and preferences of different client groups.

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Creating Genuine Human Connection in a Post-Pandemic World w/Kyle Duford Ep#124

Strategic Planning and Management Insights

Kyle Duford is the Executive Creative Director and Agency Director of The Brand Leader, a creative branding agency specializing in strategy and design. To learn more about The Brand Leader and the work the agency is doing, visit their website: The Brand Leader. Previously to The Brand Leader, he worked for brands like Nike and Dr Martens. A former magazine editor, he also spent a bunch of his career with a focus on the fashion, outdoor and sports industries through the eCommerce and digital lens

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Uncover Your Hidden Talents

Chad Barr

We often find out the most interesting things about our clients and colleagues as our relationships and conversations become deeper and more personal as the years of working together increase. For example, I learned many years ago, one of my successful consulting clients is also an accomplished and published poet, after having moved on to a new field of work after many years as an English instructor.

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TOOLS and METHODOLOGIES for developing DECISION SUPPORT PACKAGES

This White Paper targets opportunities for Management to develop proficiency in the Decision Framing and Analyses element of input to Decision, & Risk Analyses for Major Project Funding Decisions.

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Consultant Marketing Credibility Index

Jerry Fletcher

What is your credibility index? If you are a consultant it is a pretty good bet that you have a profile on Linked In. How credible does that profile make you to your prospects? Here’s a simple way to evaluate that will take just minutes. What to consider. People, I’ve been told, do not give you a lot of time when they come across your information on any page on the internet.

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How to Help Your Team Get Out of a Lull

Harvard Business

If priorities feel fuzzy, progress feels slow, and social interactions feel somewhat awkward right now, here’s what leaders can do.

How To 66
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Avoid Burnout, Get Back Your Family Mojo & Double Your Financial Security w/Uwe Dockhorn Ep#123

Strategic Planning and Management Insights

Uwe Dockhorn is a Lifestyle Liberator who brings results to high achievers & their Very Important Partners (VIPs) without burning out.

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10 Keys of Highly Successful Leaders

Peter Stark

Throughout our careers as consultants, we’ve coached many leaders who’ve struggled to build followership with either bosses, direct reports, or peers who don’t have a high level of respect for their contributions to the organization as a leader. Some of the concerns or complaints regarding these leaders have included: Not appearing to work as hard or add as much value as other members of the team.

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Why You Need to Use Case Studies in Sales and Marketing (and How to Start Now)

Case studies are proof of successful client relations and a verifiable product or service. They persuade buyers by highlighting your customers' experiences with your company and its solution. In sales, case studies are crucial pieces of content that can be tailored to prospects' pain points and used throughout the buyer's journey. In marketing, case studies are versatile assets for generating business, providing reusable elements for ad and social media content, website material, and marketing c

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Life by anecdote

Seth Godin Blog

“What evidence would you need to see to change your mind?” The honest answer to this question is usually: “I need a new story that’s more immediate, more vivid and most of all, more culturally aligned than the one I have now.” It took humans 100,000 years to invent the scientific method. Before that, we lived our lives by stories, examples and the urgent.

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How to Set a Hybrid Work Schedule That Works for You

Harvard Business

If you have the flexibility to decide when to come into the office, these four questions can help you figure out your routine.

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Fear of the Unknown

Martinka Consulting

Did you ever do something you haven’t done in a while and pay the price? Maybe an exercise routine that leaves you with sore muscles? Or having a meeting at a place known for their pastries, having one (which you rarely do), and paying the price? Yeah, I did the latter recently. Or what about doing things you’ve never done before? Maybe it’s skydiving, or scuba diving, or entering a run or bike ride much longer than you’ve ever done before.

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CXL Growth Marketing Minidegree: Review of week 3/12

Consulthon

Over the last week, which was week 3 since I started my www.cxl.com Growth Marketing course, I broadened my information with regards to Conversion Research and A/B Testing. The two courses served a.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.