Mon.Jul 24, 2023

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Inbound Marketing To Generate Endless Consulting Clients With Phil Alves: Podcast #300

Consulting Success

IIf you want to grow your consulting business and enhance your marketing, you’re in luck! Today, we have a special guest who will share his secrets to success in driving business growth. Phil Alves, the CEO of DevSquad, has a unique strategy to grow his consulting business through inbound marketing to generate endless consulting clients.

Marketing 211
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Successful Independent Consulting Conversation with Tom Cagley

Johanna Rothman

I had the pleasure of recording a podcast with Tom Cagley: SPaMCAST 764 – Successful Independent Consulting, A Conversation with Johanna Rothman. I always have a blast talking with Tom, but this time, it was even better. (And not just because he said it was like attending a master class. We discussed the book, including a person's value, why content marketing works, and why not to worry about putting all the content out there.

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When Your Employee Isn’t Reaching Their Full Potential

Harvard Business

It can be frustrating to feel that your employees aren’t taking the initiative to do more with their talents. As their manager, you may even wonder if it’s a question of knowledge or willpower: Do they not understand what’s necessary to perform at their best? Or are they just unmotivated? In this article, the authors examine three main reasons why your employee may not be reaching their full potential: personal challenges, interpersonal issues, and leadership problems.

Talent 69
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Writing Conversation with Brian Okken

Johanna Rothman

Brian Okken interviewed me on his Test and Code podcast here: Free Your Inner Nonfiction Writer. We spoke about writing in many forms: books, blog posts, and how to start. We discussed many writing topics, but I had a small rant about waiting to edit when you're cooled down. No! Write, edit, and publish when you're hot. That reduces WIP, especially for blogs and articles.

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PowerPoint Best Practices for Creating Stellar Presentations

Mastering data visualization in PowerPoint will help accelerate your career because it positions you as someone who can present data that drives business decisions forward. think-cell's PowerPoint Best Practices eBook was created specifically for professionals aiming to master the art and science of data-driven storytelling. What’s inside: Practical Insights: Uncover valuable tips for crafting engaging and persuasive presentations.

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How to Effectively — and Legally — Use Racial Data for DEI

Harvard Business

After the recent U.S. Supreme Court ruling striking against affirmative action in higher education, leaders might be concerned that their DEI initiatives and programs will face additional scrutiny and legal challenge. While reducing liability is a responsible move, the author cautions against letting these efforts lead to a fear-driven abandonment of effective DEI practices.

Data 65

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3 Steps to Cultivate an Innovation Culture

Organizational Talent Consulting

Despite R&D being risky and expensive, businesses are betting big on innovation to fuel growth and competitive advantage. Companies like Amazon, Apple, Alphabet, and Meta are investing billions annually. The R&D budgets from the top 100 innovation leaders total over $720 billion, an increase of 15.3% from the prior year. But evidence suggests that executives remain dissatisfied with their company's innovation performance.

Culture 52
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True Risk Management

Alan Weiss

People make decisions without the “if/then” dynamic in mind. They are happy to vote for investment in public school improvements, or infrastructure, or tourist campaigns. But if the proposition were, “If you approve $100 million in school facility improvements, it will mean a one percent increase in your property tax rate” (or you’ll be paying another $500 per year), the results would likely be different.

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3 Questions Sales Teams Should Ask After Losing (or Winning) a Deal

Harvard Business

When salespeople lose a deal, most prefer to move on rather than linger over the specifics of the loss. Similarly, when they win a deal, most are quick to celebrate. But very few take the time to assess why they won the business. In the authors’ experience leading and coaching sales teams, they see evidence that a brief, well-pointed sales retrospective, where you unpack the reasons behind a win or a loss, can significantly improve a team’s future win rate.

Sales 41
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LSA Global Delivers Sales Leadership Workshop For SaaS Transportation Company

LSA Global

Redwood Shores, CA – LSA Global, the leading business consulting, coaching, and training firm that helps fast growth life science, technology, and service companies by powerfully aligning their culture and talent with strategy, today announced results for a Sales Leadership Workshop For SaaS Transportation Company focused on sales management for sales leaders. 100% Job Relevance 100% Satisfaction 143% Knowledge Gain 97.1% Net Promoter Score This fast growing Transportation company partners with

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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The Journey to Cloud Smart: Executives Share Their Perspectives - SPONSOR CONTENT FROM VMWARE

Harvard Business

Sponsor content from VMWare.

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There’s always a placebo switch

Seth Godin Blog

The trick is knowing where it is and using it well. Wanting control doesn’t always mean needing to have control. Sometimes it is simply a desire to be acknowledged. HT to Brian.

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