Fri.Sep 08, 2023

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Navigating International Markets: 6 Steps To Expanding Your Business

Consulting Success

In an increasingly interconnected global economy, international markets present massive opportunities for businesses seeking long-term growth. However, entering foreign territories requires meticulous planning and informed decision-making. Even well-established and seemingly infallible companies can get this wrong: Starbucks struggled in Australia, Walmart pulled out of Germany and Target failed in a simple expansion into Canada.

Marketing 213
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Understanding Your Target Market: Discovery Calls

Tom Spencer

Most entrepreneurs and product managers (PMs) know that they need to find out what people want. In this article, we will look at how to conduct what is called ‘ customer development ’ – the process through which a business comes to understand the needs, pain points, and behavior of potential customers through direct conversation and feedback. Customer development is often carried out through discovery calls, made over the phone or by video call, or it can be done in person.

Marketing 166
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4 Skills the Next Generation of Data Scientists Needs to Develop

Harvard Business

As reliance on data and analytics continues to expand across industries from agriculture to manufacturing, health care to financial services, it stands to reason that the next generation of data leaders will have far-reaching roles that impact strategy, decision-making, operations, and countless other functions.

Data 99
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Storyboarding for eLearning: A Step-by-Step Guide

Clarity Consultants

Storyboarding is crucial in instructional design, especially when creating eLearning courses. It serves as the blueprint for your course, allowing you to visualize and organize the content, interactions, and assessments. In this step-by-step guide, we will walk you through the entire storyboarding process in instructional design, from concept to final design.

Course 62
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PowerPoint Best Practices for Creating Stellar Presentations

Mastering data visualization in PowerPoint will help accelerate your career because it positions you as someone who can present data that drives business decisions forward. think-cell's PowerPoint Best Practices eBook was created specifically for professionals aiming to master the art and science of data-driven storytelling. What’s inside: Practical Insights: Uncover valuable tips for crafting engaging and persuasive presentations.

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Smaller Companies Must Embrace Risk Management

Harvard Business

SMEs do not have the same regulatory pressures that can lead larger companies to measure and mitigate their risks, but they also have fewer buffer resources to resist unexpected shocks. They are one large potential incident away from bankruptcy. That’s why SMEs can benefit from taking three actions: designing controls proportionate to the risks at stake, analyzing the lessons from success (not only from failures), and using risk management to boost and protect business performance.

Company 93

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How to Think Strategically About a Career Transition

Harvard Business

Career transitions are tough. Many of us have trouble imagining a new role that’s dramatically different from the one we have. And once we make a move, it’s hard to do so smoothly. Herminia Ibarra is here to help. The London Business School professor has come to realize just how challenging career moves are, and she has ideas on how to improve the odds.

How To 78
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No lunging

Seth Godin Blog

I’ve been working hard on my juggling (actual juggling, not metaphorical juggling). The secret, as I wrote about in The Practice is the throwing, not the catching. If you get the throws right, the catches are easy. The way to focus on the throws is simple but culturally difficult: Errant throws don’t earn a lunge. Let them drop. Simply stand there and watch them drop.

System 43
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How Black Police Officers Combat Systemic Racism at Work

Harvard Business

If you’re a member of an historically marginalized group, enacting change in an organization can be challenging. This is likely even more difficult if your organization is known for bias and even violence against your own group. This is the position many Black police officers are in, and researchers wanted to better understand the strategies they use to advocate for anti-racism despite the numerous roadblocks.

System 71
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A new cooperative workshop

Seth Godin Blog

My colleague Ava Morris is running her Song of Significance Workshop on Friday, October 6. It’s powerful, effective and personal. It runs worldwide, in Zoom, and it’s completely interactive–every participant participates. This will be the third session… the first two got rave reviews, and some folks even returned to do it again.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr