Thu.Apr 27, 2023

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The Art of Storytelling In Brand Building with Diane Diaz

Consulting Matters

Diane Diaz talks about the art of storytelling in brand building. Diane is a coach and consultant who has helped countless businesses and individuals connect with their audiences through the power of storytelling. In this episode, we'll discuss how coaches and consultants can use their personal stories to attract and engage clients, the key elements of a successful brand story, and some common mistakes to avoid when telling your story.

Sales 156
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A Simple Way To Price Services To Land More High-Paying Clients

Henry DeVries

Know this: When it counts, the lowest price option is a turn-off for high-paying clients. Consider a Goldilocks pricing strategy. Author Ethan Bull offers pricing food for thought.

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Why Are Innovation Games Essential To Finding Big New Ideas?

Simon Associates

Why do people love to play games, and how can Innovation Games help you solve complex problems faster? Once when I was sitting down and discussing business with my partner (and wife!) Andi Simon, she told me about a large healthcare organization which was looking to develop an effective cost-reduction program. We both agreed that the success of this reduction program would depend on getting past the "we have always done it this way" mantra.

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5 Reasons Your Sales Team Always Wants to Discount

Wakeman Consulting Group: Dave's Blog

Sales get lower. Profits do too. And, each discount is less effective. The Doom Loop of Discounting. This week, WARC published my latest thinking on pricing power. This filled my inbox with a few questions about why sales teams always want to discount. I put down a few ideas that might be helpful. Incentives : One big reason your sales team wants to discount is incentives.

Sales 52
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PowerPoint Best Practices for Creating Stellar Presentations

Mastering data visualization in PowerPoint will help accelerate your career because it positions you as someone who can present data that drives business decisions forward. think-cell's PowerPoint Best Practices eBook was created specifically for professionals aiming to master the art and science of data-driven storytelling. What’s inside: Practical Insights: Uncover valuable tips for crafting engaging and persuasive presentations.

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The Transformation Mindset: 7 lessons from world-leading executive coaches on how to lead through turbulence and change

Comatch

Recording my podcast ‘The Unlock Moment’ always feels like such a privilege. Sitting in my study with my headphones on and broadcast microphone on the table, I have the opportunity to be in conversation with some of the most high profile corporate leaders and executive coaches on the planet. The Unlock Moment podcast is listened to in over 70 countries and features some of the highest profile coaches and leaders in the world, talking about the moments of clarity that defined them and shaped thei

How To 52

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The braid out of balance

Seth Godin Blog

There are three strands, present for most everyone: Power (sometimes seen as status, or the appearance of status) Safety (survival and peace of mind) Meaning (hope and the path forward) The changes in our media structure, public health and economy have pushed some people to overdo one or the other and perhaps ignore a third. When a social network finds your button and presses it over and over, it’s hard to resist.

Media 42
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How Managers Can Make Feedback a Team Habit

Harvard Business

Strategies to help people share fearlessly — and frequently.

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Special Series: How Generative AI Changes Everything

Harvard Business

A series of conversations on what leaders need to know about the powerful technology.

Talent 60
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Are Super-Apps Coming to the U.S. Market?

Harvard Business

Something super-ish is more likely than a true WeChat equivalent.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Equity Bank CEO James Mwangi: Transforming Lives with Access to Credit

Harvard Business

Can we really have both purpose and profit in a firm?

Banking 54
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Video Quick Take: Deloitte’s Mike Bechtel on Opening up to AI - SPONSOR CONTENT FROM DELOITTE

Harvard Business

Sponsor content from Deloitte.