Thu.Jun 08, 2023

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Boost Your Online Presence Using Warm Website Photography with Suzanne Rothmeyer

Consulting Matters

Can your image make or break your business's success? Find out how personal branding photography can transform your online presence and create a powerful connection with potential clients. Join me, Betsy Jordan, as I chat with the incredibly talented Suzanne Rothmeyer, a photographer with over 20 years of industry experience and a specialization in personal branding photography.

Fashion 156
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To Build a Top Performing Team, Ask for 85% Effort

Harvard Business

An outdated way of thinking about peak performance is: “maximum effort = maximum results.” But research shows that it doesn’t actually work that way in reality. Here’s what actually works: The 85% rule, which counterintuitively suggests that to reach maximum output, you need to refrain from giving maximum effort. Operating at 100% effort all of the time will result in burnout and ultimately less-optimal results.

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Research Reveals Eight In Ten Companies Want Stronger Agency Relationships

Henry DeVries

A research study provides valuable information for marketing agencies. Learn about the three types of marketing decision-makers.

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What Will Working with AI Really Require?

Harvard Business

To foster a symbiotic relationship between humans and AI, organizations must find the appropriate balance between investing in human skills and technological capabilities, and think strategically about how they attract and retain talent. To do this effectively, they need to think about where and how this technology will be used to assist people in their work — where people and machines will collaborate — and where either people or AI have skills that give them a clear advantage.

Talent 79
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PowerPoint Best Practices for Creating Stellar Presentations

Mastering data visualization in PowerPoint will help accelerate your career because it positions you as someone who can present data that drives business decisions forward. think-cell's PowerPoint Best Practices eBook was created specifically for professionals aiming to master the art and science of data-driven storytelling. What’s inside: Practical Insights: Uncover valuable tips for crafting engaging and persuasive presentations.

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A Sense of Belonging

The Consultants Peer Group

Abraham Maslow wrote, “One can choose to go back to safety or forward toward growth. Growth must be chosen again and again; fear must be overcome again and again.” Who steps forward into growth with you? Who do you trust to take that journey with you? You do not have to go it alone. As human beings, we crave connection and a sense of belonging. We have a strong need for affiliation with like-minded, similarly situated people.

Groups 52

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How to Combat AI-Enhanced Scams

Kraft Kennedy

With the introduction of AI tools, bad actors are running complex phishing scams at a higher volume than ever, forcing organizations to increase their security posture on the digital and human front. What is AI? Artificial Intelligence (AI) leverages digital tools to complete tasks that would normally require human thinking or decision making. One type of AI tool that has become very popular across the business and consumer sectors is the large language model (LLM).

How To 52
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The Peerage

Alan Weiss

A “buyer” in my terms is someone who has the budget and authority to give you money in return for your value. You need to find out if the person with whom you’re speaking can do that. If so, establish a trusting relationship and move toward a proposal or letter of agreement. If not, ask that person to introduce you to the actual buyer.

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Cheaper than that

Seth Godin Blog

The race to the bottom has been won. Anything cheaper than what’s on offer is a waste of the customer’s money, because it won’t get the job done. Once we’ve cut every corner, all that’s left is the brutality of less. One slogan is: You’ll pay less than you should have, and waste it all. An alternative is: You’ll pay more than you hoped but get more than you paid for.

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Video Quick Take – Google’s Gautam Ramdurai on Emerging Consumer Behavior - SPONSOR CONTENT FROM GOOGLE

Harvard Business

Sponsor content from Google.

Video 37
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr