Innovation Storytelling For Consultants: The “Chocolate & Peanut Butter” Of Delicious Client Engagements
Consulting Success
JULY 14, 2023
Ahh, the ’80’s. Walkmen. Cowboys with chocolate. Random women eating gobs of peanut butter from the jar while walking down the street. Good times. Reese’s gave us an unlikely combination of flavors that changed how we look at both chocolate and peanut butter. By mixing them together, they made something better. The same is true.
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