Wed.Apr 19, 2023

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What Clients Look for When Hiring a Solopreneur

Successful Independent Consulting

After decades of working with some of the worlds’ best consultants, coaches, and solopreneurs, I’ve assembled a list of qualities that contribute to their success. You don’t need to check all these boxes, but if any strike a chord with you, weave them into your marketing, such as your website, LinkedIn profile, presentations, and proposals. □ Credible: You inspire trust and confidence from the first contact. □ Experienced: You’re an expert in your field not just based on x number of years, but a

Trends 221
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Measure What You Want to See More or Less Of: Outcomes—Not Easy Measures

Johanna Rothman

In preparation for a recent consulting engagement, the client, Tim, said, “I want you to track meeting attendance. If people don't come to your meetings, I want to know why.” Tim was worried about the cultural changes we needed to discuss for the client's ability to be more effective. Tim had good reasons to worry about those cultural changes.

Meeting 89
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Marketing Benefits Companies Of Any Size And Type

Business Consulting Agency

Marketing is an essential component of any successful business strategy. It is the process of creating, communicating, and delivering value to customers, and it plays a critical role in generating revenue and driving business growth. In today’s highly competitive marketplace, marketing is more important than ever. Marketing benefits companies of any size and type.

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The Three Principles of Authentic Persuasion

Action Plan

Today, I’m going to write about one of the most important skills any of us can possess as self-employed professionals: The power of Authentic Persuasion. Ultimately, If you can’t persuade, you won’t attract many clients. But first, let’s get very clear: persuasion is not about manipulation or coercion. It’s about convincing people to take action towards something they already want, and doing so in a way that’s respectful, honest, and ethical.

Ethics 52
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PowerPoint Best Practices for Creating Stellar Presentations

Mastering data visualization in PowerPoint will help accelerate your career because it positions you as someone who can present data that drives business decisions forward. think-cell's PowerPoint Best Practices eBook was created specifically for professionals aiming to master the art and science of data-driven storytelling. What’s inside: Practical Insights: Uncover valuable tips for crafting engaging and persuasive presentations.

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SEO’s Dirty Little Secret: Why Creating SEO-Friendly Content is a Game-Changer

Chad Barr

Do you realize that the content you publish on your website has a direct role and influence in your SEO (Search Engine Optimization) strategy? Of course, your content is critical in attracting and engaging with your audience, but it is the major factor in impacting search engine results. Let me share several ideas on how to create and publish SEO-friendly content: Relevancy: Your content must be applicable and excellent in order to position you as an expert and as an authority in the eyes of you

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The natural size

Seth Godin Blog

No matter how many people come over for dinner, you’re only going to be able to engage with a few. And no matter how big the crowd in the arena, the musicians can only see the faces of a few hundred. An investor can only be engaged and smart about a very small number of companies. And it doesn’t matter how many students are in the class, the teacher is only going to be able to get in sync with a few.

Company 47
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How to Communicate a Tough Decision to Your Team

Harvard Business

Six strategies to help you deliver bad news compassionately.

How To 66
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Here’s How Instructional Design Can Aid Employee Onboarding

Clarity Consultants

When applied to employee onboarding, instructional design strategies and best practices are highly advantageous. The core instructional design principles often focus on boosting engagement and knowledge retention, both of which enhance the experience and increase the training success rates. Adopting the various instructional design best practices is also relatively simple, making them easy to incorporate into employee onboarding.

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Reporting Cyberattacks Will Soon Be Mandatory. Is Your Company Ready?

Harvard Business

New requirements stand to benefit everyone — if optimally designed.

Report 61
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr